Lindy Rama-Ellis gets intimate feel for the Kardashian effect

Lindy Rama-Ellis has followed Gwyneth Paltrow’s trend by releasing an “intimate wellness” range, designed to enhance vaginal beauty.

Lindy Rama-Ellis has launched Fig Femme. Picture: Fig Femme

It’s called the Kardashian effect and it’s hit Down Under.

Down Under as in a female’s “intimates”, with Kourtney Kardashian endorsing Lindy Rama-Ellis’s range of vagina products.

Rama-Ellis has followed Gwyneth Paltrow’s well-manicured trend by releasing an “intimate wellness” range.

She said she launched Fig Femme last year to break the taboo and stigma around conversations about all things to do with the vagina.

Lindy Rama-Ellis promotes Fig Femme.

Kourney Kardashian is backing Lindy’s new product. Picture: Getty Images

Now her Restore Vulva mask – a sheet mask designed for the vulva area and a product the Balinese princess encourages users to apply once or twice a month for “the ultimate relaxation and downtime” – is being promoted by none other than Kourtney Kardashian’s Poosh wellness website.

Rama-Ellis says the Kardashian brand made contact with her recently to sign on.

“There were a little bit of naysayers early on,” she said.

Lindy Rama-Ellis promotes Fig Femme. Picture: Fig Femme

“There are a lot of people who are a bit hesitant at first as with anything that is a bit new in the world. That was hard to handle ... but since then we have been picked up by Kourtney Kardashian’s Poosh, which has been incredible. Ever since then we’ve just been selling out of stock, we can’t keep up.”

The entrepreneur, model and former wife of Olympic swimmer Michael Klim says she and her family have been holed up in Bali for two years due to Covid.

She says the once popular tourism island has had to learn to live with the deadly virus, saying she has caught it twice.

“Everyone just gets it and just moves on; it’s more the economy that is really drowning because it needs its tourists back so I think that’s more the worry than anything else right now.”

Rama-Ellis says she hopes her range will continue to encourage women to openly talk about their intimate parts.

“The reason I did want to develop a product like this is to get the conversation happening,” she said.

“I have three beautiful girls, and I don’t want them to ever feel ashamed or embarrassed about that part of their bodies.”