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The Beatles wave to unprecedented crowds outside the Southern Cross Hotel, Melbourne, 1964.
The Beatles wave to unprecedented crowds outside the Southern Cross Hotel, Melbourne, 1964.

Never-before-seen photos of The Beatles’ 1964 Melbourne tour

It was the frenzied phenomenon that changed the face of fandom forever.

More than 250,000 people lined the streets to see The Beatles as they were driven from Essendon Airport to the Southern Cross Hotel during their 1964 Australasian tour.

Another 20,000 blocked the entrance to the hotel, on Exhibition St, as the Fab Four attempted to check in.

And yet another 20,000 crammed around Melbourne Town Hall when Paul McCartney, John Lennon, George Harrison and Ringo Starr were treated to a civic reception.

The Beatles on Southern Cross Hotel Balcony. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
The Beatles on Southern Cross Hotel Balcony. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
It was a freezing cold day 60 years ago when hundreds of thousands braved the weather to get a glimpse of The Beatles. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
It was a freezing cold day 60 years ago when hundreds of thousands braved the weather to get a glimpse of The Beatles. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964

“It was bitterly cold on the day The Beatles arrived in Melbourne,” Greg Armstrong, co-author of a new book, When We Was Fab: Inside The Beatles Australasian Tour.

“But, it was a time in history, a whole new paradigm,” Armstrong added.

“We used to step out to see famous people, we used to step out for an event. Beatlemania was the celebration of a new phenomenon … and things were never the same after that.”

The Fab Four performed at Festival Hall 60 years ago today. They also played on June 16 and 17, six shows in total.

John, Paul, George and Ringo being driven from Essendon Airport to the Southern Cross Hotel. Picture: Graeme Ward, in When We Was Fab: Inside The Beatles Australasian Tour 1964
John, Paul, George and Ringo being driven from Essendon Airport to the Southern Cross Hotel. Picture: Graeme Ward, in When We Was Fab: Inside The Beatles Australasian Tour 1964
The Beatles’ final concert encore at Festival Hall on June 17, 1964. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
The Beatles’ final concert encore at Festival Hall on June 17, 1964. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964

The book, co-written with Andy Neill, features never-before-seen photographs of the hysteria

that engulfed Melbourne during The Beatles’ five day visit.

“It wasn’t only teenagers, it was mums and dads, grandmas … babes in arms,” Armstrong said.

“They were 20 deep, cheering, waiting for that motorcade to come through. People just wanted to get a glimpse of these boys.”

The ‘whole place just erupted’ when The Beatles appeared on the balcony at Melbourne Town Hall. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
The ‘whole place just erupted’ when The Beatles appeared on the balcony at Melbourne Town Hall. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964

Fans crammed Exhibition St, where the band’s lodgings were located.

“There wasn’t an inch of space,” Mr Armstrong said. “Police had to wade into the crowd to rescue people. People were fainting, passing out, and getting hysterical.

“Then The Beatles arrived on the hotel balcony, and the whole place just erupted.”

Armstrong said the band’s visit to Town Hall was “a triumphant appearance … like emperors on stage.”

Di Rolle gets John and Paul’s autographs. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
Di Rolle gets John and Paul’s autographs. Picture: When We Was Fab: Inside The Beatles Australasian Tour 1964
Prominent Melbourne celebrity publicist Di Rolle, 76, was 16 when she met The Beatles in Melbourne because she was secretary of a Beatles fan club.
Prominent Melbourne celebrity publicist Di Rolle, 76, was 16 when she met The Beatles in Melbourne because she was secretary of a Beatles fan club.

Di Rolle, a high profile Melbourne publicist who has helmed tours for Michael Jackson, Neil Diamond and Prince, was a 16-year-old Fab Four tragic, and secretary of a Beatles fan club, when the band came to Melbourne.

“When I look back, it’s like I met Mozart,” Ms Rolle says. “Meeting The Beatles, particularly John Lennon, is probably the best thing I’ve ever done in my life.”

Ms Rolle went to two concerts.

“Everybody was transfixed … screaming, yelling, and jumping up and down,” she said, adding: “It didn’t matter that you couldn’t hear them.

“There were no flashing lights,” Ms Rolle said, “and no pyrotechnics. But it was extraordinary. You knew you were somewhere very special.”

Beloved music guru, Molly Meldrum, attended the June 16 show — and, more famously, was thrown out by security.

A screaming girl is helped to her feet by police at the airport after Ringo Starr arrived in 1964. The girl jumped the fence and collapsed on the grass as Ringo passed. Picture: The Sun
A screaming girl is helped to her feet by police at the airport after Ringo Starr arrived in 1964. The girl jumped the fence and collapsed on the grass as Ringo passed. Picture: The Sun
George Harrison on stage at Festival Hall during the Beatles 1964 Melbourne tour.
George Harrison on stage at Festival Hall during the Beatles 1964 Melbourne tour.
Tearful Melbourne teenagers press against a fence to get a last glimpse of The Beatles as they boarded their plane for Sydney.
Tearful Melbourne teenagers press against a fence to get a last glimpse of The Beatles as they boarded their plane for Sydney.

Meldrum, then a wide-eyed 21-year-old from country Victoria, was ejected from The Beatles’ concert, with his friend, singer Ronnie Burns, after an unfortunate incident.

“I was out of control, screaming,: ‘John, I love you!’ and ‘Paul, I love you!’. The security was a bit butch and they asked me to calm down,” Molly told the Herald Sun in 2015.

“For some reason, I got up, and this poor girl sitting in front of me … I grabbed her hair and pulled her down.

“They threw Ronnie and I out,” says Meldrum, still incredulous.

“I was outside on the street. By that time, they were doing Love Me Do and Long Tall Sally. I cried and kicked the door. I never saw the end of the concert.”

His boot mark, where he repeatedly bashed the door with full fury, is still imprinted on one of the entrances at the West Melbourne venue.

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Original URL: https://www.heraldsun.com.au/entertainment/neverbeforeseen-photos-of-the-beatles-1964-melbourne-tour/news-story/d8359d2b29e219112d9b5ffc83fb3799