Taylor Swift arrives at game to cheer on her football boyfriend Travis Kelce
Taylor Swift has made a surprise trip to an NFL game as she watched her rumoured boyfriend Travis Kelce play, one day after the premiere of her Eras Tour film.
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Taylor Swift is back giving American football her superstar shine a day after boosting cinema box offices worldwide with the launch of her Eras Tour concert film.
Swift travelled from the Los Angeles premiere of the film to Kansas City to watch her Chiefs player boyfriend Travis Kelce‘s line up against the Denver Broncos.
The Cruel Summer pop queen was again sitting next to Kelce‘s mother Donna in a private suite, two weeks after taking mates including Blake LIvely, Ryan Reynolds and Hugh Jackman to a game.
Swift’s blossoming relationship with Kelce and presence at three of his recent games has given the NFL a significant boost in ratings and merchandise sales.
Variety reports about 27 million viewers tuned into NBC’s Sunday Night Football for the Chiefs and Jets while Kelce’s jersey sales increased by a whopping 400 per cent when they went public with their relationship.
It comes as Swift brought old school Hollywood glamour and triple A-list guest Beyonce to the red carpet for the world premiere of her Eras Tour concert film in Los Angeles.
As Swift sat in the audience singing and dancing along to her film, photos taken with Beyonce in front of a photowall before the screening blew up on social media.
It was a significant statement from the two pop culture juggernauts who have bypassed the Hollywood studios to take their concert films straight to cinemas.
Beyonce’s Renaissance concert film will open in the US in December and is yet to be confirmed to screen in Australia.
Beyoncé and Taylor Swift at the ‘Eras Tour’ concert film premiere in Los Angeles. pic.twitter.com/Uix0kYPnfs
— Pop Crave (@PopCrave) October 12, 2023
Wearing a stunning Oscar de la Renta sky blue gown, Swift posed with her dancers, signed autographs and was gifted friendship bracelets as she greeted fans at the famous Grove shopping mall.
She also wore a 1989-era bob hairstyle in a nod to the upcoming release of her re-recorded version of the album.
The premiere caused all business at the popular high-end mall to close for the day because of the large crowds expected, with reports that American property mogul Rick Caruso who runs the centre would compensate shop operators for revenue losses caused by the Swift shutdown.
Swift was having a ball at her own premiere, dancing along to the choreography during the screening.
Before the screening, Swift told fans they had been “hand selected” to be invited to the premiere because “you have been doing so many extra things and being so sweet and passionate and detail-orientated and have such great senses of humour”.
“I think when you watch this, you are going to see you are a main character in why this tour has been so special,” she said.
We love you all SO MUCH!!! 🥹â¤ï¸ #TSTheErasTourFilmPremierehttps://t.co/QydDvHDZXN
— Taylor Nation (@taylornation13) October 12, 2023
Just before she arrived at the premiere, Swift told fans via social media the film would open a day earlier than planned in America to meet the overwhelming demand for tickets.
“Andddd I can’t really wrap my head around this but…. Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada!! As in… TOMORROW. We’re also adding additional showtimes Friday and throughout the weekend,” she posted, posing with an Eras Tour film drink cup.
Celebrities spotted at the premiere included Swift’s friend and country pop star Maren Morris, Barbie actor Simu Liu and actress Molly Sims.
Other famous faces included Public Enemy rapper Flava Flav, M3gan actress and singer Jenna Davis and singer Hayley Kiyoko.
The Eras Tour film could rival Barbie at the cinema box office with a whopping $150 million in global ticket pre-sales more than a week before its screen debut.
The great pop disrupter and her team flexed their seismic cultural muscle to bypass the Hollywood studios to bring the concert film to more than 8500 cinemas in about 90 countries.
The extraordinary power move came after secret talks with studios about distributing the film resulted in traditional strategies for big marketing campaigns and fitting the film into their already confirmed schedules.
But Swift wanted it out sooner than later to placate fans who had missed out on tickets to the concerts and so cut out the Hollywood middlemen to go straight to the theatres.
The extraordinary deal means she takes a much bigger cut of the cinema ticket sales for the film made by Taylor Swift Productions.
Entertainment bible Variety estimates Swift Inc will receive about 57 per cent of ticket sales, with cinema operators keeping the remaining revenues and AMC taking a smaller distribution fee than what the studios would have charged.
The 165 minutes long film was shot during her Los Angeles concerts in August.
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