Gossip Queen: Booby Tape sisters stick together in an uplifting business
Mildura siblings Bianca and Bridgett have laid claim to creating the world’s cheapest breast lift and now the sisters have turned it into a multimillion-dollar business.
Fiona Byrne
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Two Mildura sisters have turned their bra dramas into a multimillion-dollar business.
The entrepreneurs lay claim to creating the world’s cheapest breast lift, and women worldwide are going wild for it.
Bianca, 34, and Bridgett, 28, Roccisano developed Booby Tape, a breast lift tape that is used in place of a bra, after being frustrated at not being able to find appropriate undergarments for larger busted women.
“It is a $21.95 breast lift in a box,” Bianca said.
The pair, who have their own fashion label, Bianca and Bridgett, were inspired to find a new way to “lift and separate” the female form by Kim Kardashian.
“It all started seeing a picture of Kim Kardashian on Instagram covered in duct tape,” Bridgett said.
“I thought, ‘Genius’, I can finally wear dresses I can’t wear because I have a large bust and always need to wear a bra.
“We ended up going to Mitre 10 and Bunnings and buying electrical tape and duct tape to use (as tape bras) but it was uncomfortable and I was ripping my skin when I was trying to remove the tape because it is not designed for use on skin.
“We looked online for a breast tape and realised there was nothing available so we decided to create one.”
The sisters took a year to develop Booby Tape, launching it 12 months ago.
“We started the business with $15,000 of which we spent $7000 on a photo shoot,” Bianca said.
“Our first order was just 200 rolls because we were so scared it was not going to sell,” Bridgett said.
“A year later it is a business with a multimillion-dollar turnover and 1000 stockists around the world,”
The brand recently launched into Chemist Warehouse in Australia, and is also in Myer and David Jones.
“If you have an F or a G-cup breast you need something quite substantial and strong that is going to hold, but at the same time it has to be friendly to the skin,” Bridgett said.
“But Booby Tape will also work for an A cup.”