European clothing giant H&M opens to a celebrity-filled red carpet in Melbourne

AFTER much hype, European clothing giant H&M launched tonight in Melbourne with a celebrity-filled red carpet event.

AFTER much hype, European clothing giant H&M launched tonight in Melbourne with a celebrity filled red carpet event.

Managing director of H&M Hans Anderson said Melbourne is the perfect place to open the first Australian store.

“The Melbourne fashion customer is very well informed and hopefully they will like our collection,”he said.

“I hope it will add something to the fashion scene here and I hope we can come with some exciting and thrilling surprises.”

H&M opening night. Liz Cambage. Picture: Julie Kiriacoudis

Basketball Liz Cambage said the store would add so much to Melbourne.

“Whenever I’m overseas I also go to H&M, they always have such fabulous collections, so it’s great to finally have the store in Australia,” she said.

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Guests included Dan and Dani from The Block All Stars, Big Brother’s Anthony Drew and Tully Smyth, models Zac and Jordan Stenmark, Didier Cohen, The Block’s Dale and Sophie Vine, Michael and Lindy Klim and actor Hugh Sheridan.

H&M opening night. Dan Reilly and Dani Wells. Picture: Julie Kiriacoudis

H&M opening night. Jordan and Zac Stenmark. Picture: Julie Kiriacoudis

Model twins Jordan and Zac Stenmark gave the red carpet sibling sizzle.

Jordan said: “We love Melbourne fashion. It has a real indie, free spirit here. Sydney shows more skin.”

Zac added: “I associate Melbourne fashion with the New York scene. They’re so similar.”

H&M opening night. Didier Cohen. Picture By Julie Kiriacoudis

H&M opening night. Jess Barclay with Nick Giannopoulos. Picture By Julie Kiriacoudis

Nick Giannopoulos said: “Its great for Melbourne. It’s one of my favourite stores in Europe, especially Athens so it’s great to see it in Melbourne.”

Over 1000 guests attended the night, eating food by Melbourne chef Adam D’Sylva, with US rock sister band Haim performing.

H&M opening night. Haim. Picture: Julie Kiriacoudis

H&M opening night. Anthony Drew and Tully Smyth. Picture: Julie Kiriacoudis

H&M opening night. The Block’s Dale and Sophie Vine. Picture: Julie Kiriacoudis

H&M opening night. Miss World Erin Holland. Picture: Julie Kiriacoudis

H&M opening night. Francis Abbott. Picture By Julie Kiriacoudis

H&M opening night. Logie nominee Hugh Sheridan. Picture: Julie Kiriacoudis

H&M opening night. Lindy and Michael Klim. Picture: Julie Kiriacoudis

H&M opening night. Nikki Phillips. Picture By Julie Kiriacoudis