Nicky Brownless with daughters Ruby and Lucy launch Bless

Headscarves and cotton singlets are at the core of a new wellness project by the Brownless girls, designed to ‘aid the joys of living’.

Lucy, Nicki and Ruby Brownless have launched Bless. Picture: Lucas dawson Photography

After years of planning, the Brownless girls have launched their passion project — a new venture named Bless.

Reflecting on their connection and a focus on self-love, sisters Lucy and Ruby and their mother Nicky, went live with the brand on Sunday night, giving an insight into their relationship.

The Brownless sisters modelling their cotton singlet.

Silk headscarves are one of the four items the brand is offering. Picture: Instagram

“We’re a mother and (two) daughter team. We’ve meditated together. We’ve laughed together. We’ve explored the world together. We’ve been the light for each other in the darkest of times. In the light, Bless was born,” they wrote.

“Bless is for joyful moments, with a focus on intention and self-love. Our offering is designed to inspire less resistance with one’s inner self, allowing space for ease and lightness. Paying homage to our travels, Bless is infused with the spirit of wanderlust – a collection of effortless essentials to aid in the joys of living.

Lucy, Nicky and Ruby Brownless

“We’re here to remind you that being yourself is beautiful and seeking connection is essential. Whether that comes from the women in your life — your sisters, your mother, your friends, or from us. We’re here to support and inspire you on your own journey.”

Bless is being introduced with four products; a cotton singlet, silk headscarf, a bag and muslin cloth set.

Billy Brownless, father of the sisters and ex-husband of Nicky with whom he shares four children, posted his excitement for his daughters.

On a picture of the two girls he wrote: “Very proud of my girls and their new business!!

Well done Luce and Rubes. Go Bless.”

Ruby’s fiancee Josh Wallis also offered support, as did Lucy’s partner, Swans star Paddy McCartin.