Latest radio ratings reveal decline in SEN’s audience, growth in GOLD FM listeners

The latest ratings have highlighted the brutal landscape of Melbourne radio, with SEN finishing the footy season on a low point while Gold 104.3 surged. See which stations listeners are switching off from.

Whateley saw a ratings dip on his SEN show. Picture: Josie Hayden

It was gold for Gold 104.3 in the latest radio ratings, with breakfast host Christian O’Connell recording his best result since arriving in Australia.

But SEN recorded falls across the board except in evenings; Mornings with Gerard Whateley dropped the most going from 5.3 to 4.1.

O’Connell rose to a 9.5 per cent share, narrowing the lead of FOX FM’s Fifi, Fev and Byron (9.6).

Gavin Miller in drive also moved ahead of Fox FM’s Hughesy and Kate with a 2.1 gain, while overall Gold recorded a 12 per cent share.

Despite a small drop 3AW radio kings Ross Stevenson and John Burns were still easy leaders in the Melbourne breakfast market on 17.3.

Christian O’Connell has seen his audience grow.

3AW’s Ross and John are a Melbourne radio institution. Picture: Fiona Hamilton.

ABC’s Jacinta Parsons and Sami Shah picked up 1.7 to land on 9.9.

The big fall was for the KIIS FM breakfast from 7.2 to 5.8.

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Triple M’s Hot Breakfast team of Eddie McGuire, Luke Darcy and Wil Anderson dropped 0.3 to 6.0 with smoothfm’s Jennifer Hansen and Mike Perso on 7.5 and Nova remaining steady on 8.6.

On SEN, the new afternoons/drive team of Andy Maher and Bob Murphy, in place of Kevin Bartlett and Dr Turf, didn’t make an impact.