Karl Stefanovic’s Uber phone conversation scandal boosts New Idea magazine’s sales
KARL STEFANOVIC and his scandal-ridden life of late has blown sales figures at New Idea through the roof. The magazine published details of the controversial phone call taped by an Uber driver between the Today Show host and his brother on Monday.
Confidential
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A KARL Stefanovic scandal certainly sells.
Early sales figures show New Idea — the magazine that on Monday published details of a controversial phone call between Karl and his brother Peter taped by an Uber driver — on track for one of the biggest sales it has had in six months.
More people have bought this issue than when Prince Harry announced his engagement to Meghan Markle in November — which is a big deal, considering the magazine’s bread and butter is royal news.
“The early estimates from supermarket sales are showing the magazine is up about 25 per cent on its average sales,” a source told Confidential. “And these early scans are usually very precise.”
MORE
KARL STEFANOVIC: UBER DRIVER AXED OVER TAPED CALL
PETE STEFANOVIC AND SYLVIA JEFFREYS NO ON AIR
GEORGIE GARDNER SNAPS AT ‘PATHETIC’ KARL
But the ill-fated chat wasn’t the only Karl story, with the publication reporting that Stefanovic’s ex wife Cassandra Thornburn called the police on the day of his commitment ceremony two weeks ago.
The publication claims Thornburn was concerned that the couples two youngest children, Ava and River, were present when Stefanovic pledged his commitment to fiance Jasmine Yarbrough.
Originally published as Karl Stefanovic’s Uber phone conversation scandal boosts New Idea magazine’s sales