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Broadcaster Steve Price says he would not cross the road to watch AFLW

Controversial broadcaster Steve Price said AFLW is a waste of money, but radio hosts Eddie McGuire and Luke Darcy were quick to clap back.

Eddie McGuire and Steve Price go head-to-head on AFLW. Picture: Triple M
Eddie McGuire and Steve Price go head-to-head on AFLW. Picture: Triple M

Broadcaster Steve Price says AFLW is a waste of money and he “wouldn’t cross the road to watch it.”

Price, appearing on Triple M Hot Breakfast with Eddie McGuire and Luke Darcy, said an AFL club official told him the spend on four AFLW games is $1 million.

“Is that a good spend?” Price asked. “I wouldn’t cross the road to watch it.”

He added: “I love female sport, but the amount of money we’re ploughing into this is ridiculous.”

Steve Price says AFLW is a waste of money. Picture: Damian Shaw
Steve Price says AFLW is a waste of money. Picture: Damian Shaw
Tayla Harris, of the Blues, evades Sophie Li, of the Crows. Picture: Getty
Tayla Harris, of the Blues, evades Sophie Li, of the Crows. Picture: Getty

McGuire, who is also the Collingwood Football Club president, told Price membership numbers were up because of AFLW.

“You will never get a dollar of government money for any infrastructure unless you’ve got female sports involved,” McGuire said.

“We’ve just done a deal which will be announced in the next couple of months ... and the key part of that was the women’s sports.”

Price responded: “So governments are shaming you into supporting women’s football so you can get infrastructure built?”

Akec Makur Chout, of the Tigers, and Meghan McDonald, of the Cats, compete for the ball. Picture: Getty
Akec Makur Chout, of the Tigers, and Meghan McDonald, of the Cats, compete for the ball. Picture: Getty

Price argued the AFLW season opener, Richmond vs Carlton, only sold out because it was free entry.

Darcy then countered with the number of girls and women playing AFLW: 530,160. He said AFLW is as “pure as a game you’ll see ...we’re building something special.”

Price said many were “unwilling” to criticise the AFLW “because it’s not politically correct.”

Darcy responded: “It’s just not educated Steve.”

Danielle Higgins. Picture: AAP
Danielle Higgins. Picture: AAP
Monique Conti. Picture: AAP
Monique Conti. Picture: AAP

Callers to the show labelled Price a goose, flog and courageous.

The show’s voice of reason, Rosie Walton, concluded: “It’s so important for women and girls to see we are treated equally ... and to given the same opportunities. To hear Steve talk, it goes back too many steps.”

McGuire agreed: “Women are not being carried along by the AFL. Quite the opposite. They are propelling this game to new heights.”

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Original URL: https://www.heraldsun.com.au/entertainment/confidential/broadcaster-steve-price-says-he-would-not-cross-the-road-to-watch-aflw/news-story/1bc9949d1975a0c54af3e9b73bc879ef