Bec Judd announces new subscription service offering exclusive Instagram content

The former WAG has offered up one-on-one advice and an exclusive behind the scenes look at her life — but there’s one small catch.

Bec Judd has made a key change to her social media, announcing she will be providing exclusive content for subscribers.

The businesswoman and mum of four children with husband, footy great Chris Judd, is charging $4.49 for a monthly subscription where she’s promising access to one-on-one advice, her daily routines, offers from her partners, beauty and lifestyle tips and more insight behind the scenes to her family and interior design life.

Bec Judd has announced a subscriber option

Bec Judd has announced a subscriber option

Judd moved to assure her 776,000 followers that they would still see her Instagram, it was just an additional and unique opportunity.

Other influencers with big followings have also taken up the option to charge people for content, including celebrity trainer Jono Castano and fitness expert Sophie Guidolin.

“A few questions about what this is,’’ Judd wrote.

“Don’t worry, the subscription is just an added option to my account that you can opt in to for a small monthly fee. But my normal account isn’t going anywhere and stays free.

“You’ll see lots of these subscription accounts start to roll out across Instagram. They’ve been

gaining popularity in the US and Instagram just made me eligible.”

Bec Judd will offer exclusive content to her subscribers. Picture: Instagram

Judd was pleased to report she’d already had instant success with many subscribers coming on board.

She also asked people what they want to see, and also said the subscription comes with the ability to directly connect to her via direct message.

“Some ideas,’’ she wrote. “Subscriber only chat groups, one-on-one advice, behind the scenes access to new projects, exclusive access to deals from my partners, daily routines, beauty,

styling, exercise, more live broadcast.”