Myer partnership to bring Topshop into 20 stores across Australia

MYER will buy 25 per cent of British fashion retailer Topshop’s Australian franchise to bring up-to-the-minute and cutting edge design to its stores.

Embargoed May 1, 2014 Kate Moss Topshop Style page WAP Picture: Supplied

MYER has formed an exclusive partnership with Topshop to bring the leading British fast fashion retailer into more than 20 Myer stores across the country, it has been announced this morning.

In forming this partnership, Myer will make a 25 per cent investment in the Australian Topshop Topman franchisee with its seven existing Australian stores, and will roll out concession stores commencing in Bondi in November. The first Melbourne concession store will open in February next year.

Myer CEO Richard Umbers says the in-store concessions follow successful models overseas in department stores including Nordstrom and Selfridges.

“Topshop Topman is a wanted brand globally and fully aligned with our strategic objective to provide a sharper, more focused offer to our customers. The brand brings to Myer outstanding fashion and cutting-edge design for customers who appreciate up-to-the minute and affordable fashion,” Mr Umbers says.

Topshop Australia chairman Hilton Seskin says the brand will offer the Myer customer a different experience, delivering fresh new product into store twice a week.

“Topshop is the only high street fashion brand to show on the official schedule of London Fashion Week, which validates and continually asserts our position as the global fashion authority,” he says.

“This is a very exciting time for our company to take this great proposition to Myer’s customers. The Myer partnership brings scale to the business within the Australian market. The international design team from Topshop Topman UK ensures seasonally relevant, constantly updated product that reflects the local market’s demand for global trends direct from the runway.”

Originally published as Myer partnership to bring Topshop into 20 stores across Australia