Keeping up! The Kardashians have signed a new streaming mega-deal
After quitting their E! reality TV show, the Kardashians have inked a jaw-dropping new deal.
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The Kardashians and Jenners have signed a mega streaming deal, months after announcing the end of Keeping Up With the Kardashians.
The famous family have signed a multi-year, global content agreement with streaming platform Hulu – owned by Disney.
With KUWTK due to end on E! next year, Deadline reports that the family’s new Hulu projects would air towards the end of next year. It is understood the deal involves Kim Kardashian West, Khloe Kardashian, Kourtney Kardashian, and Kendall and Kylie Jenner, as well as other members of the extended family.
“Excited to announce our new multi year partnership with Hulu and Star and what’s to come in 2021,” Kardashian “momager” Kris Jenner said in a statement.
In September, the Kardashians stunned fans when they announced they were ending KUWTK after 20 seasons and a string of spin-offs. “It is with heavy hearts that we say goodbye to Keeping Up with the Kardashians,” the family previously announced. “After what will be 14 years, 20 seasons, hundreds of episodes and several spin-off shows, we’ve decided as a family to end this very special journey.”
KARDASHIAN EMPIRE
With the new Hulu streaming deal a family affair, Kim Kardashian West is expanding her retail empire with the launch of her “solutionwear” brand Skims into a major luxury retailer.
The reality star has inked a new deal with NET-A-PORTER after announcing the end of the family’s long-running TV show, Keeping Up With the Kardashians.
The 40-year-old has revealed Skims will launch on the high-end British site from December 1.
With the Kardashians due to exit the E! series that made them famous, Kim’s latest deal is yet another indication of her post-KUWTK business moves.
The launch of Skims onto NET-A-PORTER also means Australian shoppers will be able to purchase Skims easily, as the UK-based site often offers free shipping Down Under, while KKW’s own site tends to charge for international shipping.
This marks Kardashian’s third major retail deal for Skims after she signed with major department stores Nordstrom and Selfridges, with the brand said to have sold more than three million items.
“I am so excited to be launching Skims with NET-A-PORTER in time for the holidays,” Kardashian said in a statement.
“I’ve always been such a big NET-A-PORTER fan, and I can’t wait to bring Skims to their global customer base to see how they style Skims into their wardrobes in their own unique way.”
Net-a-Porter will stock the full ranks of Skims, including underwear, shapewear, and loungewear, designed to “support, enhance, lift and tone”.
Kardashian has been praised for the size-inclusive brand, which is typically stocked from XXS to 4X, with tones to match a diverse range of ethnicities.
Skims launched to some controversy last year, due to its original name “Kimono”, which led Kardashian to be accused of cultural appropriation.
Shortly after announcing its launch, Twitter blew up with people accusing the reality star of being “arrogant” and calling the decision “vile”.
The Kardashians have had huge success in the Australian market, with Kim’s KKW Fragrance line stocked at Myer and Kylie Jenner’s Kylie Skin recently launching into Mecca.
Originally published as Keeping up! The Kardashians have signed a new streaming mega-deal
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