Is this the biggest Oscars social media stuff-up?

ONE brand tried to jump on the Oscars bandwagon with a supportive tweet — they couldn’t have got it more wrong.

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IT’S hard to imagine there’ll be a more cringeworthy social media fail than this one at today’s 88th Academy Awards .

As celebrities started to arrive on the red carpet at the LA ceremony, one brand — LA-based lifestyle website Total Beauty — live-tweeted their favourite looks to their 51,000 followers.

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When one very famous VIP arrived, they tweeted their approval, remarking that they never knew the celeb in question had a tattoo.

There was one problem:

*cringes for eternity*

We can’t believe we have to point this out, but that ain’t Oprah Winfrey — it’s former Oscar host and winner, Whoopi Goldberg.

Mixing up two of the entertainment industry’s most famous black women is a particularly unfortunate mistake to make, given the controversy around race at this year’s awards and the #OscarsSoWhite debate.

Oprah Winfrey. Just, y’know, one of the most famous and recognisable women in the world. Picture: Marc Robertson

The tweet stayed up for more than 30 minutes, quickly gaining thousands of retweets (but not for the reason Total Beauty would have liked), and the company later offered a public apology:

We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended. It was our error, and there are no excuses. We’re sorry.

— Total Beauty (@TotalBeauty) February 29, 2016

The damage was already done, though — Total Beauty are now the butt of many an Oscars joke:

RT @TotalBeauty Kristen Stewart slays on the #Oscars red carpet pic.twitter.com/BsBT2LF7oO

— Ireezy III (@ira) February 29, 2016

That's Will n Jada RT @TotalBeauty: We haven't seen a couple cuter than @oliviawilde and Jason Sudeikis. #Oscars pic.twitter.com/5ff53ORxiN

— Russillo (@ryenarussillo) February 29, 2016

@TotalBeauty that's not Oprah, that's Meryl.

— Jenny Reiswig (@jenfoolery) February 29, 2016

Who knew that @IAmSteveHarvey was @TotalBeauty new social media rep? pic.twitter.com/Qhi7wVPnDY

— Malia (@yes_suhr) February 29, 2016

Not only has @TotalBeauty not deleted that bizarre Whoopi/Oprah goof, but it hasn’t tweeted in 30 min. Maybe they just went out of business?

— Daniel Fienberg (@TheFienPrint) February 29, 2016

The 2016 Oscars Red Carpet

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Originally published as Is this the biggest Oscars social media stuff-up?