Celebrities charge up to $100,000 to sit front row at a fashion show

CELEBRITIES such as Rihanna and Beyonce can charge a ridiculous amount just to sit on their bums for an hour. So who is willing to pay?

PARIS, FRANCE - MARCH 05: Actress Margot Robbie, Rihanna and actress Lupita Nyong'o attend the Miu Miu show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 5, 2014 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

YOU often see A-list celebrities sitting front row at fashion shows, but if you think they’re just there to check out the trendy clothes, think again.

According to The Sun, celebrities such as Beyonce and Rihanna are paid up to $100,000 to attend the shows because of the extra media attention it will generate.

Of course if you don’t want to shell out that much cash, you can book a slightly less famous star, such as actor Chloe Sevigny, who will happily sit front row for $70,000.

Margot Robbie, Rihanna and Lupita Nyong'o attend the Miu Miu show as part of the Paris Fashion Week.

But it’s not always cash that lures the stars to the side of the runway.

In 2007, Lily Allen agreed to attend an Yves Saint Laurent show in Paris in return for a shopping spree at one of their stores where she could literally help herself to whatever she wanted.

The singer reportedly left almost $10,000 worth of clothes and handbags.

Kim Kardashian, Nicky Hilton, Paris Hilton and singer Kellie Pickler attend the Tracy Reese Fall in 2009.

Each fashion brand also has what they call ‘a PR seeding list,’ which is usually about 100 celebrities who will be sent free products in the hope they’ll wear or use it in public.

According to The Telegraph, if just one of the celebs is snapped wearing the item the PR people consider it a win.

Originally published as Celebrities charge up to $100,000 to sit front row at a fashion show