Only Australia Day item you’ll find at Woolies
Woolworths has revealed exactly what customers can expect from the retailer when it comes to Australia Day.
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Woolworths has revealed exactly what customers can expect from the retailer when it comes to Australia Day.
The supermarket announced in 2024 that it would make changes to its Australia Day collection over “declining sales”.
The decision led to uproar from many in the community. However, this has led to yet another change to Woolworths’ Australia Day offering.
Woolworths and Big W stores will have a “Perfect for Australia Day” section, primarily focusing on food.
Customers can also pick up Australian flags — the only Australia Day item available in store — from the general merchandise section, which was introduced in stores in July 2024. The supermarket also added Australian-made Aboriginal and Torres Strait Islander flags to its range in November.
For customers looking for Australian flag branded items such as hats, they won’t have any luck if they head into their local store. Instead, they can find these on Woolworths’ marketplace sellers My Deal, BIG W Market and Everyday Market.
“We will be celebrating Australia Day as a team, and with our customers,” a Woolworths spokesperson told news.com.au.
“While we did make changes to our merchandise range last Australia Day due to decline in demand in our stores, we listened and recognised that many customers and teams wanted us to do more to help them celebrate the day.
“In our Supermarkets we will do this through the lens of great Australian food that is perfect for the day, while BIG W will also showcase products perfect for family and friends coming together over the Australia Day long weekend.
“Customers can expect to see ‘Perfect for Australia Day’ sections in our Supermarkets and BIG W in the lead up to the day.
“We also now have Aussie-made flags available for sale in our stores - both Supermarkets and BIG W - while our online marketplaces have a range of Aussie themed merchandise for customers to choose from.”
The spokesperson said team members could celebrate the day in-store. The spokesperson added that the supermarket chain “respects everyone’s choices” in how they chose to celevrare the day.
“Our position is aligned with the theme for the day from the National Australia Day Council - reflect, respect and celebrate,” the spokesperson said.
The decision made to pull Australia Day merchandise from the shelves divided many. Some saw it as an attempt to align with many who now recognise January 26 as Invasion Day. Others thought it was the right thing to do.
Last year Mr Dutton described Mr Banducci as being “very forward leaning” during the Voice debate and accused him of making “stupid decisions” to please Prime Minister Anthony Albanese
“I think the Prime Minister frankly needs to call it out,” Mr Dutton said.
“Because these CEOs do believe that by making these crazy decisions, somehow they’re signing up to the woke agenda of Anthony Albanese and pleasing the union bosses and the Super Funds who invest into these big companies.
“I think the customers should have the final say here. And that’s why I think people should take their business elsewhere.”
When asked about the furore Mr Albanese said his main focus was on “making sure that supermarkets do the right thing by their customers at the checkout”.
“What I’d say to Australians is that Australia Day is a day in which you should buy Australian – buy some of that wonderful lamb,” he said.
“It’s a day in which we can give respect to First Nations people and acknowledge that it’s a difficult day for them, but it’s also a day in which we can reflect on what it means to be an Australian and how we can make the greatest country on Earth even better in the future.”
Originally published as Only Australia Day item you’ll find at Woolies
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