Bega beats Kraft in peanut butter battle
Australian brand Bega has fought a long-running legal battle with American food giant Kraft over its yellow peanut butter jars, finally winning the right to use the trademark packaging today.
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Australian brand Bega has won the right to use the trademark yellow peanut butter jars, ending a long-running battle with American food giant Kraft.
The Federal Court ruled on Wednesday Bega owns and has exclusive rights to use the yellow lid, and red and blue peanut labels that most Australian associate with the nut spread.
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The fight over product image and copyright ownership was sparked by a tricky series of takeovers that saw Kraft bought by international giant Heinz and the Australian products, including peanut butter, moved under the Mondelez umbrella, which was later bought by Bega.
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