Scott Pape: Why life is infinitely better when you tune out of toxic social media

Scott Pape has 500,000 Facebook followers but says social media influencers and celebrities create “out of whack” expectations of wealth.

Author and financial advisor Scott Pape is the Barefoot Investor.

At the park, my kid started playing with his kid, so we began chatting.

He told me he was in the ‘lifestyle marketing’ business. I told him I was in the ‘fat lambs’ business.

Meanwhile, his wife appeared to be working very hard on taking photos of their kids.

“Instagram”, he nodded. “She’s got quite the following”, he added proudly.

“That’s interesting. I think I have 500,000 followers on Facebook”, I said.

At that point he stopped talking, turned, and stared at me like I was a fat lamb.

“Really?”

“Really, though I haven’t really posted much for a year … or maybe two.”

And at that point he began licking his lips. He was about to smother me in marketing mint jelly:

“You could get paid … like … fifteen hundred bucks for ONE POST. You have a brand, so all you need to do is engage your audience each day with a mix of inspirational content and sponsored posts. The key is to be aspirational. Post lots of videos and pics of your family. With that follower count you’ll have advertisers beating down your door,” he gushed.

“Well, that sounds absolutely … horrible”, I said.

Look, there’s a reason I don’t post much on social media: the only thing I dislike more than social media influencers and so-called celebrities is the social media companies that profit from them.

After all, leaked internal research from Facebook (now Meta) found that most users feel worse when they see celebrities and influencers in their feeds … because they compare themselves and come up short.

British singer Robbie Williams has admitted he suffers anxiety and depression. Picture: AFP

So let’s you and I take a look at a traditional social media status-anxiety-inspiring post:

“Let me entertain you! Robbie Williams shows you through his $50 million Hollywood Hills mansion.”

On Instagram, superstar Robbie Williams showed his fans through his Hollywood mansion. Wearing a cowboy hat and leopard-skin undies, the singer strutted us across his 20 acres of manicured gardens, with pools, tennis court, and home that’s so humungous it has 27 toilets.

The takeaway?

Robbie’s rich, famous, cool enough to pull off budgie smugglers in public, and is altogether living a fabulous life … and you’re a loser, schlepping around your dump (with one loo) in your trackies.

Okay, so here’s what living ‘the good life’ looks like in reality.

On the ‘This Past Weekend’ podcast, Robbie was candid about the realities of owning the mansion:

“What I didn’t take into account is that house insurance is $700,000 a year. Taxes are $400,000 a year. And I need two gardeners, three housekeepers, a house manager, security detail, and two nannies. I walk into the kitchen and there are eight people there … and none of them are my family. It’s a life tax … a head tax … you just can’t enjoy it.”

Later in the podcast Robbie admitted he suffers anxiety and depression … and rarely leaves his home.

In other words, while you sit on your throne scrolling through your feed, poor old Robbie is anxiously trying to take a dump in a different dunny each day to get his money’s worth.

Okay, so that’s Robbie. You don’t compare yourself to him. Yet it all filters down on social media.

Most users feel worse when they see celebrities and influencers in their social media feeds.

Case in point: how much do Aussies think they need to live ‘the good life’?

According to a News.com.au article, it’s $326,900 per year.

That’s five times the average Aussie wage.

Worse, one in four respondents said they’d need five hundred grand a year to stop feeling povo.

That’s totally out of whack.

My view is that life is infinitely better when you tune out of toxic social media. The only influencer opportunity I’m focused on right now is being a good dad to my kids.

Tread Your Own Path!

Barefoot, you offer the WORST advice I have EVER heard

Scott,

I have to respond to your advice last week where the husband had lost $57,000 trading crypto. That was literally the worst ‘non-advice’ I have ever heard in my life! You don’t even know what he was trading, for one. If he’s invested in blue chip top 10 cryptocurrencies (Bitcoin, Ethereum, Solana) then, for the most part, it’s a long-term strategy like with any other stock. Giving non-advice like this is just making that woman panic and will probably result in her persuading her husband to sell at a huge loss. I call it non-advice because your advice, “invest your short-term savings in your bank account” – with 0.01% interest per year! Seriously!?

Elliott

Hi Elliott,

Seriously.

Look, I have no problem with people buying magical dog coins or anything else that tickles their greed gland.

But I wouldn’t be risking my house deposit on it.

If you’re ‘banking’ on the money being there within a few years to buy a house, you really should protect that capital, even if it means you’re not earning interest.

That’s just common sense, I would have thought.

Anti-vaxxer worries about getting sick

Hi Scott,

I have been fired due to vaccination mandates. I wonder how this will impact my insurance within my superannuation? Will I lose my insurance? Or will it affect my permanent disability insurance? What advice do you have for those of us out of work?

Alex

Hi Alex,

Great question. Just being fired doesn’t stop your insurance within super.

However, by law, super funds will cancel insurance on accounts that haven’t received a contribution for at least 16 months. They’ll write to you before they do it, but it’s good to be on the front foot. If you want to keep your insurance, you’ll need to call your super fund and/or make a contribution to your account.

Tourists at the Alcatraz Federal Penitentiary in San Francisco in the US.

I’ve uncovered an awesome travel tax rort

Scott,

I am seeking confirmation of a tax rort that would help everyone who is looking to travel. Have I been living in a cave? I’ve recently been advised that if you can incorporate a personal/professional development component relevant to your job while on holidays and you can then claim part of it as a tax write-off. Example: a prison officer (me) travels overseas on holidays and visits Alcatraz and speaks to someone regarding their role and the differences we face, and this could be considered professional development. Is this right?

Dirk

Hey Dirk,

I’m guessing you got that tax advice from some of the white-collar crims you’re watching over, right?

Because it’s not correct.

First, you need to prove there is a direct connection between your job and the expense – and I highly doubt that having a yack to another screw in the States would cut it with the taxman.

Second, even if you can prove it, you’ll need to apportion it appropriately. In other words, you may be entitled to claim the cost of the entrance ticket to Alcatraz as a tax deduction … but not the $3,000 in international flights, accommodation and minibar.

So my husband revealed his debts

Scott,

After I finished your book I asked my husband to come clean on our finances, as we had had separate accounts.

And O.M.G. his credit card debts were out of control! I told him “we are a team or it’s over”. Then I got him to read your book. Then I got the kids to read the book (I was honest with them about our finance mistakes). Then we slowly turned our situation around together. We no longer have any murky undertow in our relationship, and we are happily married again. Thank you!

Belinda

Hey Belinda,

That’s epic.

You not only saved your finances, you likely saved something much more valuable: your family. And while I’m handing out the high-fives, good on you for being honest with your kids about your financial mistakes. That’s a teachable moment. I often get parents to blend up their credit cards in front of their kids while they tell them “from now on our family doesn’t do debt”. That’s a powerful visual lesson that helps kids not repeat your money mistakes.

DISCLAIMER: Information and opinions provided in this column are general in nature and have been prepared for educational purposes only. Always seek personal financial advice tailored to your specific needs before making financial and investment decisions

The Barefoot Investor for Families: The Only Kids’ Money Guide You’ll Ever Need

(HarperCollins) RRP $29.99

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