Shane Warne-backed gin producer enters liquidation

A gin company part-owned by Shane Warne has entered liquidation after the cricket legend’s death.

A gin company financially backed by Shane Warne has entered liquidation, with the Perth-based distillery partially attributing its demise to the cricket legend’s shock death earlier this year.

Gin Brothers, trading as SevenZeroEight, a tribute to Warne’s haul of Test wickets, was placed into administration from accounting firm RSM last month, with the company owing about $1.75m to 21 unsecured creditors, according to reports.

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SevenZeroEight, which stopped distilling after Warne’s death in Thailand in March, is understood to have had about $945,000 worth of gin on hand when administrators were called.

Gin Brothers, which traded as SevenZeroEight and was part-owned by cricket great Shane Warne, was placed into the hands of administrators last month. Picture: Seven Zero Eight

Warne’s shock death in Thailand in March was a factor in the decline. Picture: Seven Zero Eight

Warne owned one-third of the business, according to reports, and used his wide social media reach and popularity to advertise the brand.

The company told administrators that Warne’s death caused it to suffer a substantial financial blow.

According to reports, directors unsuccessfully sought to sell the company in July and called in administrators when they failed to meet a $30,800 debt owed to juice and spring water company BevCo.

Warne died suddenly of a suspected heart attack on Thailand’s Ko Samui island.

He was awarded a state funeral at the MCG that was attended by more than 50,000 people and watched by more than 1.5 million.

Originally published as Shane Warne-backed gin producer enters liquidation