Commonwealth Games 2018: Gold Coast celebrities Sally Pearson, Amy Shark, Natalie Gruzlewski and Joel Parkinson offer Keys to the Coast in Games promotion
WHAT do Parko, Amy Shark and Sally Pearson have in common? They’re all spruiking the chance for someone to win a $30,000 luxury Games holiday to their home town.
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A FEW of the city’s most-loved faces have signed up to spruik their home town in Destination Gold Coast’s biggest campaign of the year.
Launching today, the Keys to the Coast competition will see the likes of world champion surfer Joel Parkinson, singer Amy Shark, Olympian Sally Pearson, lifesaving legend Trevor Hendy and TV starlet Natalie Gruzlewski promote a “money-can’t-buy experience” during the Commonwealth Games.
The $30,000 prize includes five nights for four in a fully-stocked luxury beach house, tickets to the opening ceremony, return flights and $5000 spending money.
Gold Coast Tourism chief marketing officer Jan Hutton said “salt-of-the-earth locals” were at the heart of the promotion, which centres on social media users sharing content to increase their chances of winning the holiday.
“This campaign is really about working with key influencers who are locals,” she said.
“They tell their own personal Gold Coast stories, why they believe the Gold Coast is so remarkable. Trevor is passionate about surf clubs and surf culture. Natalie talks about her guide to shopping.
“We’ve used salt of the earth locals to bring different GC experiences to life.”
Ms Hutton said the campaign, which will run in Australia and New Zealand until March 20, was expected to attract more than 110,000 entrants.
“The more you share our content, the more it increases your chances of winning … so it creates a ripple effect of viral activity as the campaign spreads,” she said.
“We’re expecting to add at least 115,000 entrants to our database but I believe the campaign is going to reach even more than that. More importantly, growing our database means we can engage with and market the Gold Coast to those people after the Games.”
WHAT THEY WIN
— Flights to the Gold Coast for four with Virgin Australia
— Five nights in a fully stocked, four-level luxury beach house
— Four tickets to the Games opening ceremony courtesy of The Star
— $5,000 spending money
— JS Industries Surfboard
— $500 Pacific Fair gift card
— $500 Oztix voucher
— $500 The Star gift voucher
— Exclusive access for 4 to The Star’s VIP athlete area during the Games, including up to $200 on food and drinks
— Three cases of Balter beer
— Weekend Essentials Pack from My Holiday Concierge
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