Real estate agency Harcourts Coastal rebrands to ‘Coastal’

Gold Coast leading real estate principal Dane Atherton is striking out on his own, leaving the national Harcourts brand to transform into an independent real estate group.

Gold Coast leading real estate principal Dane Atherton is striking out on his own.

Gold Coast leading real estate principal Dane Atherton is striking out on his own, leaving the national Harcourts brand to transform into an independent real estate group.

Backing himself after 13 years with Harcourts, Mr Atherton will now operate his agency ‘Coastal’ across the city.

The shift is celebrated alongside his business’s recent record-breaking performance with more than $220m in residential sales last month.

Founded in 2011 by Dane and Kym Atherton, Coastal has five offices across the Gold Coast, including Broadbeach, Paradise Point, Robina, Palm Beach, and Coastal Commercial, with plans to open a sixth office mid-year.

Dane Atherton will now operate real estate agency ‘Coastal’ across the Gold Coast.

Real estate principal Dane Atherton says his move to be independent is about moving forward with a brand that “truly represents us and our clients”.

Coastal is now considered one of the largest independent real estate groups in the nation with a database of 965,000 past and current clients.

“Our rebranding is not about severing ties; it’s about harnessing the success we’ve achieved and moving forward with a brand that truly represents us and our clients,” Mr Atherton said.

“It’s about being independent, being Coastal, and being part of the fabric of the Gold Coast.”

“In much the same way that people prefer their local coffee shop to Starbucks, our community is seeking a real estate experience that truly reflects their locality.

“By making this move to Coastal we elevate our agility and flexibility to offer bespoke marketing strategies, enhance customer service, and reinvest resources within the local community, thereby offering a more personalised and enriching experience.”

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Aerial view Gold Coast property. Source: realestate.com.au

Mr Atherton said the Gold Coast had experienced a surge in sophistication, with an increasing demand for quality, boutique experiences.

“Kym and I envisioned a brand that embodies the spirit of the Gold Coast, offering a boutique, yet impactful service to our community,” Mr Atherton said.

“Going Coastal signifies our commitment to providing a unique, localised experience that resonates with our clients and our team alike.

“The rebrand to Coastal underscores a desire to forge a deeper connection with the Gold Coast community.”