Video: Culture Kings founder lists penthouse for $30m

Culture Kings founders list their four-level penthouse in a Surfer’s Paradise super-tower with an eye-watering $30m price tag. WATCH THE VIDEO

The Gold Coast couple who made a fortune out of streetwear fashion has listed its penthouse in a Surfer’s Paradise super-tower with an eye-watering $30m price tag.

Culture Kings founders Simon and Tah-nee Beard are chasing a buyer with deep pockets for their jawdropping, four-level sky home crowning the ‘Soul’ building on The Esplanade.

The Surfers Paradise penthouse owned by Culture Kings founders Simon and Tah-nee Beard. Image supplied.

The cigar lounge. Image supplied.

The Beards sold their majority stake in Culture Kings for $600m in 2021 and rewarded themselves with some of the Gold Coast’s most expensive properties — including this penthouse.

They paid $15.25m cash for the property in July 2021 — a record for an apartment sale in Queensland at the time.

Simon and Tah-nee Beard at the $30m penthouse they are selling on the Gold Coast. Picture: John Gass.

RELATED:

Culture Kings founders revealed as buyers of epic $15.25m penthouse

Emil Juresic of NGU Real Estate, who is marketing the property, said it was irreplaceable and worth every cent.

“I’ve seen everything in real estate, and I’ve never seen anything like this,” Mr Juresic said.

“I’ve never seen this level of finish, the layout, or a penthouse almost 1100 sqm in size that actually feels like home. If this was in Sydney, it would be $100m.”

One of the bedrooms in the Surfers Paradise penthouse being sold by Culture Kings founders, Simon and Tah-nee Beard. Image supplied.

With more than 1000 sqm of living space under roof, there are five bedrooms, including a master suite with his and hers walk-in wardrobes and bathrooms, multiple dining and sitting rooms, two lounge rooms, a study, a library, a kitchen with a giant butler’s pantry, an outdoor gym, an internal lift, a huge entertaining area, and a cigar lounge and bar.

The bar in the Surfers Paradise penthouse owned by Culture Kings founders Simon and Tah-nee Beard. Image supplied.

The ensuite in one of the bedrooms in the Surfers Paradise penthouse being sold by Culture Kings founders, Simon and Tah-nee Beard. Image supplied.

Half of the library is dedicated to a wall containing more than $1m worth of Mr Beard’s sneakers.

Mr Juresic said the property was being sold with all the custom-made designer furniture and bedding included — but not the sneakers.

The penthouse features an entire wall of sneakers worth more than $1m. Image supplied.

The indoor lap pool in the penthouse being sold by Culture Kings founders, Simon and Tah-nee Beard. Image supplied.

“You will never have another building on the Gold Coast with a penthouse with four storeys,” he said. “As a developer, it’s not financially feasible.”

The Beards are moving to another property they own in Surfers Paradise, which they purchased for $11.75m in 2021 and have since dramatically redeveloped and expanded over two blocks.

Inside the $30m penthouse Culture Kings founders Simon and Tah-nee Beard are selling. Image supplied.

That property spans some 3000 sqm and has a private sandy beach, resort-style pool and lush gardens.

The Beards started out in 2008 selling clothing imported from the US from a stall in the Carrara Markets, and soon grew to become a global fashion brand.

They are understood to have a personal combined net worth of $626m.

The entertaining area next to the pool in the Surfers Paradise penthouse owned by Culture Kings founders Simon and Tah-nee Beard. Image supplied.

Originally published as Video: Culture Kings founder lists penthouse for $30m