Gold Coast entrepreneur behind multimillion-dollar sale shares secrets to her success

The first Harvey Norman Gold Coast Women of the Year winner has been announced, someone who has, through hard work and determination, achieved a rare business success.

Entrepreneurs winner Amreeta Abbott. Picture: Kit Wise.

ONE of Australia’s most successful fintech CEOs, Amreeta Abbott has claimed the entrepreneur category of Harvey Norman Gold Coast Women of the Year.

Her company NowInfinity — a technology platform that enables accountants, lawyers and financial advisers to easily set up and manage entities — launched in 2012, operating from the Corporate Centre in Bundall.

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In January, the business was acquired by an ASX listed company Class Limited for $25m.

This was the first ever acquisition by Class, a leader in the technology services sector, and saw Amreeta offered a new role as head of growth.

Entrepreneurs winner Amreeta Abbott. Picture: Kit Wise.

Less than 1 per cent of start-up businesses ever achieve the entrepreneur’s dream of a multimillion-dollar sale, with female-led technology start-ups an even rarer feat.

“It’s purely hard work, drive and determination,” Amreeta says.

“You have to be passionate from the core to succeed, but it can be lonely when you are leading.

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“You do sacrifice a lot in order to achieve great heights and that was a choice I was willing to make.”

Amreeta believes where there’s a need that isn’t fulfilled, there’s a business opportunity.

She plans on repeating her success across multiple industries.

“When you are determined and unapologetic in your vision you can replicate over and over again,” she says.

“Your team is fundamental and keeps you in check.

“You must listen, take it in and be fierce and clear in the direction as to where you want to be.”

She sees her team more like a family, crediting them with helping her ride the rollercoaster of entrepreneurialism.

“I’m very much a people person,” Amreeta says.

“I feel it, I feel them, I trust them and I would do anything to protect them.

“It’s like a bear protecting their cubs and it brings a huge amount of loyalty, respect and ultimately trust and faith in, not only the business, but in each other through hard and good times.”