Alice Springs Brewing Co celebrates sixth anniversary of venue with big plans for 2025
With one milestone already reached in 2025, the owner of a Red Centre brewery says big things are in the pipeline. Find out what.
Northern Territory
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Six years have now passed since a popular Red Centre brewery began slinging beers from its namesake venue, but the owner says 2025 could be his biggest year yet.
The Alice Springs Brewing Co flagship venue in Ross, located just out of the Red Centre, has celebrated six years of operation.
Brewery owner Kyle Pearson said the milestone crept up on the company, which has big things planned for venue – and the brand – this year.
“We’ve got high hopes for Alice Springs, so we’re still investing heavily in that venue ... we’re always trying to do new things and improve things,” he said.
One of the new things punters may have noticed at the venue is a new outdoor TV, Mr Pearson said, but behind the scenes, big changes are also planned.
“We’re expanding the brewery this year as well, so there’s some renovations going on which people won’t really see, but just means that we can keep the beer flowing out the front as we continue to grow,” he said.
And while hitting the six year milestone on February 1 may have been a quieter one for the brewery, 2025 is shaping up to be anything but, Mr Pearson said.
“We’ve got some really cool live shows planned for this year, comedians and live music,” he said.
“There’s some really big names coming. I can’t (say too much) because they haven’t been announced yet.
“Touring’s precarious, so I don’t want to say something and then it doesn’t happen.”
Last year, Aussie hip hop royalty Seth Sentry and Pez played at the brewery, with countless other live acts passing through the doors.
The brewery also expanded south, acquiring Beer Garden Brewing in Port Lincoln, SA.
Last year wasn’t without its challenges however, with the NT Liquor Commission conducting a review into the brewery’s license.
The review varied the hours of take-away liquor sales in line with the rest of the town, but determined it was in the “public interest” the business could sell take-away alcohol on Monday and Tuesday – albeit with reduced hours.
“We always operate to a high standard and actually pride ourselves on being a venue that does that,” Mr Pearson said.
In September the business will celebrate seven years since it poured its first keg, and there “might” be “something special in store, Mr Pearson said.
“It might be a bit of a smaller gig – I don’t know that we’re going to spend the money that we spent to get Regurgitator here again – but we’ll do something to celebrate the venue,” he said.
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Originally published as Alice Springs Brewing Co celebrates sixth anniversary of venue with big plans for 2025