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Guzman y Gomez closes its Townsville CBD store to pursue drive through model

After years of satisfying hunger cravings with tacos, burritos and nachos, a Mexican restaurant in the Townsville CBD has hightailed it like Speedy Gonzales. Here’s why.

It's the end of an era for the Guzman y Gomez store in the Townsville CBD as the franchise looks to pursue more drive throughs. Picture: Leighton Smith.
It's the end of an era for the Guzman y Gomez store in the Townsville CBD as the franchise looks to pursue more drive throughs. Picture: Leighton Smith.

Visitors and workers will need to find somewhere else to satisfy their Mexican food cravings in the CBD after Guzman y Gomez pulled the plug on their store under BCC Townsville Cinemas, in the Central Village building.

Despite Google saying it “temporarily closed”, tradies were spotted stripping out Guzman y Gomez’s (GYG) space and dumping the restaurant’s fit-out into two skip bins on Tuesday.

Seeing a gap in the Australian market for “fresh, clean Mexican food”, New Yorkers and childhood best friends Steven Marks and Robert Hazan founded GYG in Sydney in 2006.

They went on to open Townsville’s first store at The Precinct, Idalia in 2013, and additional stores at the Willows Shopping Centre, Domain Central, Townsville CBD, and Fairfield Waters.

When asked why they were departing their tenancy at 10 Little Fletcher St, the GYG spokeswoman said it was due to a shift in focus towards drive throughs.

The Guzman y Gomez store in the Townsville CBD was being stripped and dumped into two skip bins on Tuesday. Picture: Leighton Smith.
The Guzman y Gomez store in the Townsville CBD was being stripped and dumped into two skip bins on Tuesday. Picture: Leighton Smith.

“At GYG, we regularly review our network to ensure we’re meeting guest needs. Drive through has become an increasingly important channel to GYG guests – offering greater convenience and accessibility throughout the day – brekkie, lunch and dinner,” the spokeswoman said.

“We have built two fantastic drive through locations in Townsville.

The stripped interior of the Townsville CBD Guzman y Gomez store. Picture: Leighton Smith.
The stripped interior of the Townsville CBD Guzman y Gomez store. Picture: Leighton Smith.
The stripped interior of the Townsville CBD Guzman y Gomez store. Picture: Leighton Smith.
The stripped interior of the Townsville CBD Guzman y Gomez store. Picture: Leighton Smith.

“As a result of their success, we have seen the transfer of sales from Townsville Central to them and therefore have decided to close this restaurant at the end of its lease.”

She assured Townsville residents that they could still enjoy GYG’s beloved burritos and burrito bowls at three nearby locations – all within a 10-20 minute drive.

Guzman y Gomez's newest store at the Willows opened in March 2021. Picture: Leighton Smith.
Guzman y Gomez's newest store at the Willows opened in March 2021. Picture: Leighton Smith.
Hilton Brett, Robert Hazan and Steven Marks, Founder and Co-CEO ring the bell. ASX listing of Guzman y Gomez at the Sydney Stock Exchange building in Sydney. Britta Campion / The Australian
Hilton Brett, Robert Hazan and Steven Marks, Founder and Co-CEO ring the bell. ASX listing of Guzman y Gomez at the Sydney Stock Exchange building in Sydney. Britta Campion / The Australian

“Given the proximity of these restaurants, we are also happy that we have been able to redeploy most of our 30 crew members within the network,” she said.

“All GYG crew members receive their full entitlements.

“GYG values being part of the Townsville community, providing locals with clean, fresh, made-to-order, Mexican-inspired food and creating meaningful employment opportunities for our crew.”

The Guzman y Gomez store in the Townsville CBD was being stripped and dumped into two skip bins on Tuesday. Picture: Leighton Smith.
The Guzman y Gomez store in the Townsville CBD was being stripped and dumped into two skip bins on Tuesday. Picture: Leighton Smith.
Guzman y Gomez has closed its Townsville CBD store at 10 Little Fletcher St. Picture: Leighton Smith.
Guzman y Gomez has closed its Townsville CBD store at 10 Little Fletcher St. Picture: Leighton Smith.

She was unable to say whether GYG would open at another Townsville location.

The building’s owner, Honeycombes Property Group was approached for comment.

leighton.smith@news.com.au

Originally published as Guzman y Gomez closes its Townsville CBD store to pursue drive through model

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Original URL: https://www.goldcoastbulletin.com.au/news/guzman-y-gomez-closes-its-townsville-cbd-store-to-pursue-drive-through-model/news-story/d625c2cb2c6b0dd881bbad164864e0df