You won’t believe how much a whisky lover just spent on one bottle at Dan Murphy’s Mermaid Waters
A whisky lover has spent an eye-watering amount on one bottle at a Gold Coast Dan Murphy’s. YOU WON’T BELIEVE HOW MUCH
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A WHISKY lover has racked up an impressive bill at Dan Murphy’s Mermaid Waters, dropping nearly $10,000 on a single bottle as sales of pricey plonks soar post-pandemic.
The Double Eagle Very Rare 20-Year Old Bourbon Whisky has a $9500 price tag – that’s $380 a serve.
Dan Murphy’s Mermaid Waters whisky expert Matt Loth said the collector’s item was the last one available in Dan Murphy’s stores from the 2020 release.
“The customer is a whisky lover who lives in NSW and has been eyeing this bottle since it landed in our store a couple of months ago,” he said.
“When borders closed over Christmas, he was worried that someone else was going to snap it up, but luckily, he was able to organise collection of it last week.”
Double Eagle Very Rare 20-Year Old Bourbon Whisky is matured for twice as long as the standard Eagle Rare 10-Year Old Bourbon.
Only a handful of the bottles, which feature two crystal glass eagles, were allocated to the Australian market.
It’s not the biggest spirit splurge in store though. That honour goes to the Macallan Fine & Rare Single Malt Scotch 1990 Scotch Whisky, still up for grabs at $17,000.
Mr Loth said premium whisky sales had increased on the Gold Coast in the wake of the pandemic.
In June a local connoisseur dropped $53,000 in one outing, splashing out on several bottles of super premium American, Scotch and Irish whisky.
“Customers aren’t spending as much money on travel or going to restaurants, so instead they are trading up when it comes to what they enjoy at the comfort of their home,” he said.
“When I first started working at Dan Murphy’s about seven years ago, a customer buying a bottle of whisky for $100 was a big deal.
“Now, having customers buy a premium whisky that costs anywhere between $200 to $1000 per bottle happens most days.”
Those with a more modest budget can still snap up a satisfying tipple.
Mr Loth said Japanese and Scotch whisky were the most popular styles with Gold Coast customers, although local labels were gaining ground.
The spirit’s rise echoes that of wine, which ranked just behind Hermés handbags as the second best-performing luxury item for price growth in 2020 in Knight Frank’s The Wealth Report.