Popular weight loss brand vanishes from Australia

A popular weight loss brand known for substituting meals with soups and bars has left the Australian market after more than a decade.

A popular weight loss brand known for substituting meals with soups and bars has exited the Australian market after more than 14 years on shelves.

Slimmerlife, the Australian supplier of The 1:1 Diet by Cambridge Weight Plan, first entered Australia in 2011.

However, a recent announcement on its website has revealed it will no longer be selling the products in this region.

A popular weight loss program has exited Australia. Picture: one2onedietaustralia/Instagram

“After many incredible years supporting consultants and dieters across the country, Slimmerlife will no longer be distributing The 1:1 Diet products into Australia,” the statement read.

“We know this may come as disappointing news if you were hoping to start (or continue) your weight-loss journey with us. But don’t worry, this isn’t the end of the road.

“Some of our amazing consultants are still carrying plenty of stock and are ready to support you, just as they always have. They’re passionate, knowledgeable, and ready to walk alongside you with one-to-one support every step of the way.”

Slimmerlife was first registered in Australia in February 2011, with managing director Helen Zenios, who had been involved with the company since 2006.

The 1:1 Diet by Cambridge Weight Plan is a weight loss program that uses low-calorie meal replacements. It encourages customers to replace most of their daily means with shakes, bars and soups. Customers typically have a one-on-one consultant.

It's a meal replacement program. Picture: one2onedietaustralia/Instagram

Its social media pages are filled with testimonials from success stories, including a woman who said she lost 37kg after being in chronic pain and needing a wheelchair.

One consultant took to Facebook to express her sadness at the program withdrawing from Australia, and many others expressed their commiseration.

One person said: “I am gutted to hear this. You have been an angel in my life and I have the best memories because of my experience with you and Cambridge. I am nervous to do life without Cambridge..... sending you big hugs.”

Another added: “Oh no. This is awful news – was such a great product and your support was outstanding.”

“Very sad to hear,” one social media user said.

Originally published as Popular weight loss brand vanishes from Australia