Little girl takes Kmart to task over boys’ ‘dinosaur pants’

A LITTLE girl has pleaded with Kmart to make a pair of underwear featuring dinosaurs she says are available “only for a boy”, for girls as well.

Kmart’s dinosaur undies only appear in the boys’ section, according to the video. Picture: Facebook

A YOUNG girl has taken retail giant Kmart to task over its gendered marketing.

In a video shared by her grandmother, the little girl, Luna, shares her frustration at not being able to find dinosaur underwear in the girls clothing section.

Wearing a Batman T-shirt, Luna is seen expressing confusion at the absence of the desired pair of pants in the section of the store meant for her, and pleads with Kmart bosses to make the product available for all children.

The girl’s grandmother Kate shared the adorable video on the popular Kmart Mums Australia Facebook page.

In the clip, Nana Kate asks Luna what she is upset over.

“Pants,” she says. “But only for a boy.”

After being asked if it’s “right” that the product is only stocked in the boys section, she continues: “Why girls can’t have them? ... I think some girls don’t like them and some do.”

Prompted by her grandmother, the girl sends a direct message to “Mr Kmart”.

“Mr shop man, can we get those dinosaur pants, please?” she pleads.

In the caption, the girl’s grandmother reveals she “bought the boys ones anyway”, but added: “This is a big problem for my granddaughter!”

The post prompted a mixed reaction from the groups 140,000 members.

Many were supportive and shared pictures of their children happily wearing clothing meant for the opposite gender.

The video prompted other complaints, like the limited range of boys clothes compared to girls, and that there were rarely boys clothes available in colours like purple and pink.

While others in the group thought it was not an issue.

“I feel like this is creating an issue where there isn’t one, shop where you like, wear what you like,” one mum wrote. “I’m sure Kmart don’t have a gender department that say girls can’t have Dino underwear, it’s supply and demand if they feel the market want it they will supply it.”

Another woman wrote: “Oh for Christ sake. What difference does it make if they’re labelled boys or girls? My son has bright pink Peppa Pig PJs that he is in love with, he doesn’t know or care whether they’re labelled boys or girls.

“Children wouldn’t be aware of gender marketing if we didn’t make them aware of it. I mean the idea is clearly planted in her head.”

A Kmart spokeswoman told news.com.au the retailer was “happy to hear from our customers”.

“Our kids range is forever growing with our in-house design team listening to our customer needs. The team are always striving to provide our customers great quality and design at our everyday low prices,” a statement sent to news.com.au read.

Originally published as Little girl takes Kmart to task over boys’ ‘dinosaur pants’