Milky Lane Surfers Paradise is rethinking peanut butter and jelly — as a burger

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GOLD Coasters want more than just buns, beef and cheese when it comes to a burger — but don’t let it stay on the menu for more than two weeks.

From Doughnut buns to 900gm patties, Coast eateries will try anything to make sure their creation is literally the flavour of the month.

The city’s latest burger bar, Milky Lane, is no exception with a peanut butter and jelly burger the newest addition to the menu — for the month of June only.

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Bond University marketing expert, Associate Professor Stephen Holden, said diners became bored easily.

“Burgers have been around a long time … we are fickle, all we want is variety,” he said.

“This is the problem, we can get into a variation for one or two weeks, then we (consumers) get bored of it.”

Milky Lane owner Oli Frost said head chef, Scott Findlay, spent a lot of time perfecting the ever-changing menu.

Milky Lane’s Peanut Butter and Jelly Burger. Picture: Mike Batterham

MILKY LANE GOLD COAST: SURFERS PARADISE’S NEW BURGER JOINT

“Scott’s spent time travelling the world and pulls tastes from his experiences, then tests them until it becomes something amazing.”

The new burger is a Wagyu beef patty, crispy maple smoked bacon, beer battered onion rings, double American cheese, caramelised onion, peanut butter, satay sauce, raspberry and sweet chilli jam and garlic aioli, all on a milk bun.

“The response to it has been amazing,” Mr Findlay said.

“People are actually surprised at how good it is — because it’s not what they expect.