Karina Irby reveals her top tips for a ‘healthy’ Instagram account

A Gold Coast Instagram influencer loves taking Insta-worthy pictures but hates editing out her insecurities. She is now encouraging her followers to join the movement. Here’s why.

KARINA Irby loves taking Insta-worthy pictures but hates editing out her insecurities.

“Everyone loves a filter and I get it,” the Gold Coast bikini designer said.

“But the more we do this the more we brainwash ourselves and others.

“Let’s just post what we really look like at the beach – let’s not pretend.”

Karina Irby has 1.1M followers on Instagram and has a bikini business called Moana Bikini. Photo: Supplied.

The owner of Moana Bikini, a Gold Coast swimwear brand, inspires more than 1.1 million Instagram followers with her “real and raw” photos. Her pictures and videos often highlight her “crazy wild side” and show off her bloated stomach, cellulite dimples and inflamed eczema.

HOW KARINA IRBY’S SUCCESS WITH MOANA BIKINI HAS BEEN HER BEST REVENGE

Karina Irby encourages others to be a unicorn in a field of horses. Photo: Supplied.

But Ms Irby said breaking away from the norm was not easy.

“I get ridiculed a lot for what I post. When you put yourself out there online you’re bound to get some nasty people who don’t see the light in what you are doing.

“That’s fine. Nasty, bulling behaviour doesn’t impact me personally anymore, but it upsets me to think these people are probably also giving others a hard time.”

Karina Irby and husband Ryan. Photo: Supplied.

The Palm Beach woman started her cheeky-cut swimwear brand in 2011 and uses social media to connect with her customers – “The Moana Army”.

“I like to encourage my tribe to not care what other people think and be confident in who they are.

“I love who I am and I am not changing for anyone or anything,” she said.

Karina Irby is the founder and owner of bikini brand ‘Moana Bikini’. Photo: Supplied.

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Ms Irby said she wanted to encourage others to be “a unicorn in a field of horses” – just like her.

“I am not weird, I am limited edition. I want to make other people smile, be happy and let their hair down.

“Be the positive influence, professional dancer, craziest laugher, best joke teller, loudest farter, and class clown in times like these.”

Karina Irby is empowering young people to ditch the filters and be real. Photo: Supplied

Ms Irby’s top tips for a healthy social media account was to follow accounts that genuinely inspire you, embrace who you are and post that on social media, have fun and do not listen to haters.