International orders spike after Kylie Jenner posts photos wearing new Gold Coast fashion label’s designs
A Gold Coast fashion label has been inundated with orders after billionaire and ultimate influencer Kylie Jenner shared pictures of the clothes on social media.
Lifestyle
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A GOLD Coast fashion label has been inundated with orders after billionaire and ultimate influencer Kylie Jenner shared pictures of the clothes on social media.
Rebecca Dickson, the designer and owner of online clothing label Haus the Brand, was scrolling through Instagram last night when she spotted the Los Angeles-based celebrity wearing one of her items - a simple, white bodysuit.
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“When I saw it (Kylie’s Instagram post) I recognised it straight away,” Ms Dickson said.
“I didn’t post anything myself as I wanted to confirm it myself.”
Although she did not tag the label, Instagram accounts dedicated to posting what Kylie wears and where to buy it, or “closet pages”, tagged Ms Dickson’s business page.
“I contacted a few of the Kylie Jenner closet pages. Most have over 200,000 followers. They had tagged me. And that’s when the sales spiked. I’ve been really overwhelmed,” Ms Dickson said.
She waited to hear back from Kylie’s stylist this morning who confirmed the plain white bodysuit, retailing for $99, was her design.
Jenner posted three pictures wearing the body suit on her Instagram page, which has 136 million followers.
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She captioned the photos “date night” and “make-up by kylie”.
The photos have had more than 3.5 million likes.
Within three minutes, online traffic to the Haus website went up by 480%.
The Broadbeach local only started her online boutique business about six months ago.
Ms Dickson said she sent Jenner’s stylist some of designs and last month, the stylist replied asking for her to send more items as she needed them for a photo shoot.
Unfortunately, they never made it outside of Los Angeles Airport.
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“It was two days before the photoshoot (when) her stylist asked for a few more things,” she said.
“I was about to get on the plane myself because it was such a huge opportunity.
“I ended up sending the items but they never got there. It got abandoned at LAX, 20 minutes away from the stylists office. It was really disappointing. I was really upset.
“It all happened last month, so I realised it (could) have been for the Kylie Skincare campaign.”
Sales have boomed in Australia, but Ms Dickson said there has been a large number of sales from online buyers in Europe and American.
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