Celebrities pose ‘naked’ for skin cancer awareness campaign

The fitness mogul, who is rumoured to be back with ex Michael Clarke, has posed “naked” for a stunning skin cancer awareness campaign.

Pip Edwards has posed naked in a sizzling campaign to raise awareness about the dangers of skin cancer.

The fitness mogul, who owns activewear brand PE Nation, is one of three celebrities who has posed nude for the “Give Melanoma The Cold Shoulder” campaign being run by Australian sunscreen brand Naked Sundays.

Pip has stripped off along with former Bachelor star Keira Maguire and social media star and entrepreneur Lillian Ahenkan, best known as Flex Mami.

Edwards, who was recently rumoured to have reunited with ex, former Aussie cricket captain Michael Clarke, said she was motivated to go bare after making mistakes with her skin health in her youth.

“When I was young I didn’t look after my skin at all, and now as I’m in my 40s and it’s clear that I do suffer from years of sun damage and it can be hard to reverse,” she said.

Keira Maguire poses nude to raise money for the Melanoma Institute. Picture: Supplied

“Now I put my skin first and do everything to protect it, maintain it, whilst still promoting a healthy colour and glow,” Edwards continued.

“Love the skin you’re in, and realise that looking after it is just as important as physically training your body.”

While Edwards’ photo shows her perched behind a white ledge, her naked skin visible from the bust up, Keira Maguire has proudly shared her entire body, using Naked Sundays’ glow SPF from head to toe.

Pip Edwards’ campaign snap shows her behind a white ledge. Picture: Supplied

Social media star and entrepreneur Flex Mami also bared all. Picture: Supplied

The skincare brand’s founder Samantha Brett is donating 10 per cent of sales to the Melanoma Institute on purchases made on Sunday, September 26.

“Melanoma is so prevalent in Australia, but what gets overlooked is that it’s not actually an older person’s disease,” the Sunrise journalist said.

“It’s Millennials and people under 40 who are most at risk. But that risk can also be minimised right now, by simply wearing SPF everyday and doing regular checks.”

Samantha Brett, who owns SPF brand Naked Sundays, is donating 10 per cent of sales on September 26 to the Melanoma Institute. Picture: Supplied

Brett, who is currently on extended leave from her TV job following the success of Naked Sundays launch in January, said she was passionate about sharing the message to wear sunscreen everyday.

She is also a proud supporter of the work being carried out by Melanoma Institute Australia which has a goal of zero deaths from melanoma this decade.

“We came up with ‘Naked Sunday’ to give melanoma the cold shoulder to help spread the word together with our amazing tribe and utilising the power of social media,” she said.

“It’s a combination of education, prevention and a celebration of ‘self love’ at the same time.

“We cannot wait to see the sea of ‘cold shoulders’ and naked selfies on social media, spreading self love, melanoma awareness, putting a smile on people’s faces for their Sundays and raising money to support a goal of zero deaths from the disease this decade.”

Leading the way will be 27-year-old Flex Mami who has kept her signature bold colours in her nude shot with a sprinkling of neon coloured jewellery.

The former Big Brother star has previously stripped down to her underwear in the past, modelling for lingerie brand Bras N Things.

Brett also bared all with the stars, posing with her shoulders out in support of the movement.

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Originally published as Celebrities pose ‘naked’ for skin cancer awareness campaign