‘Unique’ New Zealand chocolate block launches in Australia

A Kiwi chocolate brand has launched a first-of-its-kind block with a unique feature, sparking chaos in Australian supermarkets.

Australian shoppers are raving about a New Zealand chocolate block that recently launched in Coles, Woolies and Big W, with some saying it is so good it has “changed” their life.

Whittaker’s recently launched its Peanut Butter and Jelly bar Down Under, a limited edition block with two fillings to create the classic flavour of PB&J.

One half of the chocolate bar is filled with fellow NZ brand Pic’s Peanut Butter while the other has boysenberry jelly.

Those eating the innovative $6 block can enjoy the flavours separately or together to make a chocolate peanut butter and jelly “sandwich”.

New Zealand chocolate brand Whittaker’s has launched a PB&J block in Australia. Picture: Supplied/news.com.au

Each half has contains one of the two fillings. Picture: Supplied/news.com.au

Since launching this month, shoppers have been raving about the supermarket item, with some even declaring it has “changed my life for the better”.

“This is a match made in heaven,” one user wrote.

“It is so damn delicious,” another said.

And one woman wrote: “I’m heading to the supermarket right now.”

Others have shared photos of the block after rushing to buy it, describing it as “delicious”, “dangerous” and even “evil”.

You ‘sandwich’ the two sections together to get the full flavour. Picture: Instagram

It tastes so good it has been described as ‘evil’. Picture: Supplied/news.com.au

Holly Whittaker, the brand’s co-chief operating officer, said having more than one filling in a block is a first for Whittaker’s.

“Our unique new block format for Whittaker’s Peanut Butter & Jelly reflects Whittaker’s ongoing commitment to innovation because we truly believe ‘best is always better’ and we hope our Whittaker’s Chocolate Lovers enjoy this fun new flavour as much as we do,” she said.

“As a New Zealand chocolate maker, we’re thrilled to support local by using delicious peanut butter made by our friends at Pic’s in Nelson.

“The jelly filling is also connected to the region, using a fresh boysenberry juice concentrate with fruit grown in the warm Nelson sunshine. It means our Peanut Butter & Jelly block really is a distinctively Kiwi take on this classic flavour.”

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Originally published as ‘Unique’ New Zealand chocolate block launches in Australia