(L) Bottega Veneta autumn/winter 2023 & (R) Luar autumn/winter 2023. Image credits: GoRunway.com
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We have arrived once again on the internet to discuss the TikTok trend of the month. There are moments in this fast-paced, digitally driven paradigm that feel tedious and futile, and make one question if this is their true calling as a fashion writer—to be constantly heaving up a part of their dignity to break the news on a trend that has been coined by rabid fashion forecasters on a social media app. It is, however, just as important to remember during these moments that trends have always moved in mysterious and, at times, nonsensical ways. Just because we're swapping out words like 'colour blocking' and 'shrobing' for 'coquette' and 'clean girl', the sentiment will generally stay the same. That being: as long as brands are showing at least four collections a year, we're going to have to keep coming up with new ways to talk about it.
So here we are, winter in the Northern hemisphere and a new trend to discuss that has been taking over TikTok in past weeks. Much of the time, despite it feeling as though they are hurtling out of the ether, they are derived from subtle nods to the runway over a few seasons, cumulating enough evidence to finally make a case good enough to for a new "aesthetic" to be born. In this instance, however, the "mob wife" trend—and trend du jour—has been kicking around for decades on the runway, on screen, and in real life. Now, it's having its moment in the spotlight.