Target fans go wild for $40 cardigan that rivals $229 version
A viral $40 brown cardigan that’s been dubbed “the ultimate winter must-have” is flying off the shelves.
Fashion
Don't miss out on the headlines from Fashion. Followed categories will be added to My News.
A viral cardigan from Target is taking the internet by storm, thanks to its luxe-looking texture and budget-friendly price tag.
The Lily Loves Fluffy Button Front Cardigan, retailing for just $40, has been dubbed a ‘dupe’ for the $229 Solene Cardigan from Nadia Bartel’s designer fashion label, Henne.
The cardigan is gaining a cult following on TikTok for its comfortable and cosy feel, crafted from an ultra-soft fluffy material.
Boasting a classic crew neckline, button closure, long cuffed sleeves and a chic cropped length, it’s proving to be a versatile piece, perfect for working from home or winter outings.
The trendy item is available in five colours – brown, black, red, light blue and white, and in sizes XXS to XXL.
“Our trend and design team travel the world and are inspired by many of the trends we see in Europe and North America. This season, texture takes centre stage – from soft and fluffy yarns to ‘quiet luxury’ classic knits,” said Carrie Kirkman, General Manager of Merchandise at Target Australia, speaking to news.com.au.
“Our colour palette is inspired by international runway trends and directional designer brands. We love camels, browns and wine tones, spruce greens and soft greys.”
Ms Kirkman said the new collection is all about bringing customers “affordable luxury” and making them feel comfortable and “even a little bit spoiled”.
“This collection offers stylish, on-trend pieces that make you feel amazing – so whatever you choose, you can be sure you’ll look and feel gorgeous,” she said.
On TikTok, @unfiltered_mum shared her review of the viral cardigan.
“It’s so good, and it reminds me of the Henne one but honestly it was a fraction of the price,” she said, showing off the brown colour.
“I plan on wearing it with jeans. So cute, I want to get the light blue one too because it’s so fluffy and comfy. Highly recommend. And also, chocolate is the colour of the season,” she added.
Fellow fashion blogger @jess.costelloe also styled hers with blue jeans, matching chocolate sneakers and a handbag.
Meanwhile, @lilhargreaves gave her followers a changeroom haul to show what the collection looks like on a size 14-16.
Speaking about the cardigan, she said, “If you have been searching for a brown cardi, Target has you covered. It’s so soft and warm. So cute”.
The comments on all the videos have been full of praise, with one saying: “Obsessed!”
“Target is slaying sooo hard,” another wrote.
“So lush,” said someone else.
“I need it,” said another. “Going to buy this right now”.
Originally published as Target fans go wild for $40 cardigan that rivals $229 version
Surprise item Aussie men are stealing from women’s wardrobes
It’s the winter fashion trend of the moment but it comes with an up to $5000 price tag.
‘Not sexy’: Star’s TV sex confession
Former Home And Away star Sarah Roberts has spoken for the first time about finding love again after her high-profile divorce, as she exposes the reality of shooting sex scenes.