Jules Robinson, Martha Kalifatidis attend Naked Sundays clear SPF launch

A string of influencers were out in force to celebrate the launch of a new skincare product – with one reality star turning heads in her skimpy outfit.

A string of influencers and reality stars were out in force to celebrate the launch of a new Australian skincare product.

Former MAFS contestants Martha Kalifatidis and Jules Robinson were spotted lunching at Manta restaurant in Sydney’s Woolloomooloo to mark the launch of Naked Sundays new Clear SPF 50+ serum.

Fellow reality stars Bella Varelis, Keira Maguire and Elly Miles, who all appeared on different seasons of the Bachelor were also in attendance along with Love Island’s Cassidy McGill.

Jules, who recently opened up about losing 20kg, wore a stunning blue Erray Collection dress and a pair of white square-toe boots.

Jules Robinson attending the Naked Sundays clear SPF 50+ launch on Monday. Picture: Supplied

Martha Kalifatidis wore a bodice that showed off her midriff. Picture: Supplied

Cassidy opted for a nude two piece knit that flaunted her abs, wearing her blonde hair in natural waves.

Martha, who has become a hugely successful beauty influencer following her time on the controversial dating show wore a pair of black low slung jeans with a tartan print bodice that showed off her midriff.

While Keira chose to wear an oversized nude blazer with hot pink heeled boots.

Keira Maguire wore an oversized blazer with pink heeled boots. Picture: Supplied

Former Sunrise reporter Samantha Brett launched Naked Sundays in 2021. Picture: Supplied

The women were hosted by Naked Sundays, an SPF brand launched by former Channel 7 journalist Samantha Brett.

The Sunrise reporter launched the brand in 2021 after identifying a need for a protective SPF product that can be applied over make-up.

After trying dozens of sunscreens but failing to find anything that didn’t mess up her professional make-up, Sam took things into her own hands after seeing two colleagues have skin cancers “cut out of their faces”.

“I had been out on the road as a news reporter for over a decade and I saw two of my colleagues have to get skin cancers cut out of their faces,” she told news.com.au previously.

“But when I tried to find sunscreens to be able to top up throughout the day, there was nothing on the market.”

The $49.95 product has been described as a ‘world first’ sunscreen. Picture: Supplied

Bella Varelis wore a spotted dress. Picture: Supplied

Elly Miles posing with Cassidy McGill. Picture: Supplied

Naked Sundays has since gone on to land a deal to be stocked in Mecca – most recently adding the Clear SPF 50+ serum to its line-up of products.

The $49.95 product launched on Monday, with the brand describing it as a “world first” SPF product.

It’s key ingredients include squalane, Kakadu plum, tomato extract and watermelon extract making it super hydrating on skin.

As the name suggests, it applies completely clear, meaning it is suitable for all skin tones and types.

Originally published as Jules Robinson, Martha Kalifatidis attend Naked Sundays clear SPF launch