We're in an era now where it's considered more than a little bit on-the-nose for F1 drivers to really flaunt their wealth a-la-James Hunt.
The men who take the grid are, largely, consummate professionals. They dedicate their lives to what’s going on on the track with a ruthless focus and, aside from their video game streaming rigs and luxury watches, a general disregard for the mega-yachts and champagne that once defined the playboy lifestyle of the F1 driver of old.
Lewis Hamilton is by far the most extra driver on the grid, but even though he might pop up at a fashion event every now and then, he’s not exactly a bad boy, and even though he’s still driving, the era of Kimi Raikkonen walking straight on to a yacht directly from retiring from the Monaco GP feels like an age ago.
Even though they don’t flaunt it, however, that doesn’t mean that the highest paid F1 drivers aren’t earning serious money. In fact, they’re some of the highest-paid athletes in the world, earning not only bumper salaries from their respective teams, but in the case of uber-successful drivers like Hamilton and Max Verstappen, and more marketable drivers like, Daniel Ricciardo, taking home some of the most lucrative endorsement deals in world sport. Not that this is likely to last—talk of introducing a salary cap into the sport has been rife for years now.
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