Customers outraged after shopper discovers $100 dress at Target

Shoppers are outraged over a dress at Aussie retailer Target that comes with a huge price tag, saying it’s “not worth it”.

Outrage at $100 item at affordable Aussie store

Shoppers have been left stunned after discovering a dress from popular budget store Target has a $100 price tag.

Sarah Strozkiy, who is known on social media platforms as @shessoseasonal, tried on the Preview Broderie Midi Dress, from Target, which is sold in a size 6 to 20.

However, she was stunned at the $100 price tag attached to the light blue frock.

“I won’t lie. I was super shocked to see a $100 dress in Target,” she captioned a clip of her trying on the frock.

“I know their quality has become so much better and OMG their designs are chic AF. But as an OG Target fan girl I still get shocked by their new prices.

Sarah is a stylist. Picture: Instagram/@shessoseasonal

Shoppers were stunned at $100 price tag. Picture: Instagram/@shessoseasonal

“I’ve been running my page for years and those that have followed me for a long time know I love a juicy fashion bargain steal. So this transformation amazes me.”

Other social media users who had come across Sarah’s clip were equally as stunned at the dress’s price tag.

One commenter said: “Um, absolutely not! $100. Target, stay in your lane.”

“Absolutely noticed a MASSIVE jump in price. I love their things but I absolutely do not think it’s worth it,” another said.

“Target used to be a good middle group to find some really nice things at a reasonable price but now I think they are following stores like David Jones and Myer and I’m not here for it.”

Target responded to the chatter. Picture: NCA NewsWire/Dan Peled

A third added: “I was in Target in January with a couple of friends, and one was very much of the [opinion] ‘Nope, they’ve gone too expensive,’ when the dresses were $70-$80.

“The other friend didn’t comment. I think $100 is too much for the market they’ve cultivated for years.”

A Target spokesperson told news.com.au that the brand was committed to offering customers quality products for every need and budget.

“Within our womenswear range in particular, we offer a wide variety of products starting at just $8 for a cotton T-shirt,” the spokesperson said.

“The price points of our dresses, including this dress from our Preview collection, range between $40 and $100.

“We hope that across our extensive offering, all of our customers can find something to suit their individual needs.”

Originally published as Customers outraged after shopper discovers $100 dress at Target