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Seeing an Australian label go big gives us a great sense of satisfaction here at GQ Australia. Despite our image around the world as a laid back, “deeply unserious” country, with the free-flowing style to match, we’re actually sitting on top of a treasure trove of world-class labels that are close to blowing up.
We’ve had plenty of labels make it big overseas, and that is often accompanied by said labels moving much of their business abroad. But with a healthy mix of brands still keeping the home front well dressed, we love to see a shirt, a pair of shorts, or a sweater make the wardrobe of an A-lister. And we mean the good stuff, too. Paul Mescal might have dabbled in Australian fashion, but his idea was a pair of shorts from the AFL club Collingwood. Which is not the sort of stuff we’re talking about here.
We’re talking about Canadian rapper Drake who dropped into Instagram to share a picture of him cosying up in a merino sweater from leisurewear brand Commas. Nick Jonas stepped onto national television in a crimson suede trucker jacket from Haulier. Across the NBA and the NFL, plenty of players have been seen in Earl’s Collection, the street-ready label founded by NRL player turned designer Lewi Brown. For celebrities looking to convey a little more worldliness in their wardrobe or an understanding of style existing off the beaten track, the unique aesthetic produced Down Under is, in our humble opinion, the best option.
Stealing your favourite celebrity’s style feels all the easier when it’s an Aussie label. To help you stay in touch on the brands making it big on the big names around the world, we got you covered.
