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Even before the events of 2020 forced us all to look a little more inward with regard to the creatives and businesses we chose to support, the Australian fashion scene was making bold statements as to why it constitutes one of the most exciting environments in global style right now.
From BIPOC and Indigenous-owned brands highlighting Australia's almost unending depth of diverse creative talent, to the labels that have come to define our own street culture in ways that have caught the global eye, we can never be too frequently reminded of the wealth of talent that we have resting within our own shores.
As such, with more and more people opting instead to shop in the name of value and global brand appeal, we thought it about time to take an inward look at the Australian streetwear brands to invest in for 2024. These are the labels we should be putting our weight, and money, behind, so we can help the next generation of creatives make a bigger impact than ever before.
Doing so will make sure that not only our own creative ecosystem thrives, but so too do the communities they're aiming to champion. Here are some of our long-term, and newfound, favourites.
The Australian streetwear brands to invest in for 2024