ASOS praised for featuring model with cochlear implant in ad for earrings

It’s not something you see in on a shopping website every day, so fashion giant ASOS is being congratulated for this “amazing” detail in a jewellery ad.

British fashion giant ASOS is being praised for an ad on its website that features an earring model with a cochlear implant.

The brand is currently peddling a pair of small gold hoop earring with a dangling mushroom charm for £5, or $8.94, but the whimsical design isn’t what the buzz is about. As seen on the product page, the smiling model is wearing a cochlear implant on her right ear.

MyLondon has identified the blonde beauty as model Natasha Ghouri, who was born deaf.

On Tuesday, one fan got Twitter talking when she shouted out the inclusive ad.

Natasha Ghouri models the earrings on the ASOS website.

“Definitely not crying because of ASOS using an earring model with a hearing aid,” Asia Smith tweeted.

“It’s the first time I’ve ever seen a model with a hearing impairment, let alone an earring model and it’s so refreshing to see this kind of representation for people like me.”

“ASOS if you ever need another hearing impaired model hmu (hit me up)” Smith joked.

In a follow-up note, the fan clarified that she initially, incorrectly called the cochlear implant a hearing aid, confessing she suffered “big ol’ brain fart in the midst of my excitement.”

Smith’s celebratory post has since gone viral with over 28,000 likes and counting, inspiring others to share their support for the positive representation. Even Ghouri, the model in the ad, chimed in and thanked her modelling agency for their faith “from the start.”

Definitely not crying because of @ASOS using an earring model with a hearing aid 😭 It's the first time I've ever seen a model with a hearing impairment, let alone an earring model and its so refreshing to see this kind of representation for people like me 😍

— asia (@asiasmith_16) April 13, 2021

And biggest love to my model agency that has believed in me from the start! - Mmodels 🤍

— Natasha ghouri (@GhouriNatasha) April 14, 2021

“I’m currently really hard of hearing, I’m sure I’m going to need a hearing aid soon, I was so nervous, but this has honestly made me tear up and made me realize it is completely normal!” one user wrote.

“Omg what! Me too!! That’s so amazing. Never seen any models on any sites with a hearing aid in,” another said. “I always wear my hair down because I’m still so self-conscious of it.’

“Isn’t it funny….no one thinks twice at a pair of glasses but hearing aids and cochlear implants are still a bit taboo,” one wondered. “I’m hoping by the time I need something (next 5-10 years I think is projected) there’ll be cool funky diamond ones or flashy gold ones.”

“This is amazing!” a proud parent exclaimed. “My 5 year old daughter has BL (bilateral) hearing aids, and I really hope that as she grows up this becomes more and more mainstream.”

This article originally appeared on Fox News and was reproduced with permission

Originally published as ASOS praised for featuring model with cochlear implant in ad for earrings