Everyone is noticing the same thing about Ed Sheeran tickets

"Shows how much he cares about his fans," said one person. But, not every artist is in the same boat.

3 min read

July 23, 2025 - 12:34PM

Lifestyle

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Ed Sheeran fans, rejoice!

The ‘Azizam’ and ‘Sapphire’ singer has officially announced that he’ll be heading back to Australia and New Zealand next year as part of his Loop tour.

Tickets begin to go on sale from this Friday, but prices have already been announced, and everyone is noticing the same (incredible) thing - and hoping it’s representative of a change in the industry.

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Ed Sheeran is coming to Australia in 2026. Image: Mark Surridge.

He’s back!

It’s official - Ed Sheeran is heading down under in 2026 as part of his all-new Loop tour.

The dates span from late January to early March, hitting stops in Auckland, Wellington, Christchurch, Perth, Brisbane, Sydney, Melbourne and Adelaide.

Though, chances are, he’ll be hitting your city, fans were of course worried about the price of tickets, having skyrocketed over the last few years - Lady Gaga being one of the most notable examples.

But, these concerns were quickly eased when the list was released.

Front General Admission standing field: $249.90

Rear General Admission standing field: $199.90

A Reserve seating: $249.90

B Reserve seating: $199.90

C Reserve seating: $149.90

D Reserve seating: $109.90

"Think prices are far better than I have seen for other major artists. Keeping it simple and I will be happy to pay $109,” said one TikTok user.

“He’s the most humble man and will always have the cheapest tickets for his shows,” said another.

“He could honestly charge way more but the fact he doesn't, shows how much he cares about his fans,” a third agreed.

“Why? How can it possibly cost that much?”

Compared to other shows recently, being able to see something for just over $100 - and a maximum of $250 - feels extremely reasonable.

But, now the question is being asked - why on earth has it gotten so expensive in the first place?

Kevin Hart is one entertainer who has come under fire lately for his exorbitant ticket pricing.

The comedian will be heading to Australia later this year, and while the prices may feel fair initially, the closer you get to the stage the more insane it gets.

At Sydney’s Qudos Bank Arena, a Premium Reserve Seating - Front ticket (i.e. anywhere in the front three sections on the floor) will set you back a whopping $1019.50. If you’re happy to sit to the side of the stage, a regular Premium Reserve Seating ticket costs $611.60 - and that’s all before fees.

Kevin Hart is under fire for exorbitant ticket prices. Image: Ticketek.

This was shared by a fan on Reddit, and unsurprisingly, people were fuming.

“I don’t think that 1 Kevin Hart performance is worth about 30 shows at the Melbourne International Comedy Festival,” said one commenter.

“I fully appreciate the concept of 'to each, their own', but I genuinely can't fathom someone A. wanting to attend this and B. paying money to do so (let alone, $1,000),” said another.

“Taylor Swift cost less than this... and she had a full f*cking show with a whole band and backup dancers and pyro effects and costume changes. He wants you to pay $1000 to see him stand around with a microphone and not be very funny? Why? How can it possibly cost that much?” a third pointed out.

So… why is it so expensive?

Everyone has a story of that one iconic concert or festival they attended ‘back in the day’ that cost about $20 - and the ticket probably came with a signed CD.

Of course, lots has changed since then. The price of everything is higher, and since COVID, live entertainment - particularly in Australia - has been a struggling industry.

But, would it be wrong to say that seeing your favourite singer or comedian shouldn’t be an exclusive experience?

Once you pay the exorbitant price of merchandise, and sometimes even flights and accommodation if an artist won’t be in your city, attending a show can set you back thousands, even if the tickets seem reasonable initially.

Let’s be real, there’s a glaring reason there might be so many Kevin Hart tickets still left - and it has nothing to do with whether or not you like his comedy.

I’m not saying tickets need to go back to being $20 (though it would be amazing), but $1000 without any kind of VIP experience cannot become the norm. Ed Sheeran - please be the influence we need!