Emilie Hembrow talks life alongside famous sister Tammy

WITH nearly one million Instagram followers, dozens of free overseas holidays and a wardrobe that would rival any Kardashian, it would be easy to classify Emilee Hembrow as a standard Gold Coast “influencer”.

Gold Coast Instagramer Emilee Hembrow (@emileehembrow). Picture: Jerad Williams

WITH nearly one million Instagram followers, dozens of free overseas holidays and a wardrobe that would rival any Kardashian, it would be easy to classify Emilee Hembrow as a standard Gold Coast “influencer”.

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But unlike other gorgeous 20-somethings, who have built up their following over a number of years, the 26-year-old, estimated to be worth close to $700,000, didn’t even have Instagram two years ago.

Gold Coast Instagramer Emilee Hembrow (@emileehembrow). Picture: Jerad Williams

“I have a degree in marketing and fashion design. I really focused on that for a long time,” she said.

“I started a clothing label at 18 and went to China on my own to do it all, I haven’t been doing this (Instagram and YouTube) for that long.

“My sister Tammy was really into it. About two years ago she was like ‘you need to get

Emilee Hembrow poolside at The Hilton Hotel. Photo: Richard Gosling

Instagram’ and I knew I enjoyed taking photos so I gave it a go.”

Hembrow’s following exploded almost overnight, thanks in part to Tammy, who boasts more than eight million followers and a roll call of famous friends.

“I’ve never felt like I was in her shadow or anything because we’re really close and she’s so supportive,” she said.

Khloe Kardashian and Tammy Hembrow picture from Instagram.

Emilee Hembrow and Alexandra McPherson at Dracula's Theatre Picture: Regina King

“We grew up together on the Coast and still work together a lot … we went to a heap of different schools — St Hilda’s, St Andrews, St Kevin’s and Somerset.

“I actually knew Margot Robbie in primary school (at Somerset). It’s crazy to see how well she’s doing now, I’m so proud of her, she’s such an amazing person.”

Ms Hembrow, who lives in a swanky Surfers Paradise highrise, splits her time between the Glitter Strip and some of the most beautiful parts of the world.

“One of the best things about this job is definitely the travel,” she said.

“I’ve loved going to the Maldives, Abu Dhabi, Italy and Paris … when I was in uni, being an ‘influencer’ wasn’t a thing. I never thought this is where I’d end up.”