Australia's most popular Instagram posts of 2023

The most liked Aussie posts on Instagram have been revealed.

The wanderlust-inducing Instagram accounts of Australia's states and territories are pivotal outlets where travellers around the world can engage with Australia’s remarkable people and destinations.

Their most liked posts of 2023 have been revealed.

The top posts of the year highlight that travellers are showing an interest in seeking out adventurous travel experiences they can’t find anywhere else. From playful adventures in nature to connecting with people and wildlife, travellers are curious to explore destinations around Australia to unearth these once in a lifetime experiences that embody the Aussie spirit.

This year’s top performing posts have been captured by professional photographers and amateur snappers alike (and let's start by revisiting the incredible video that went viral last year on the @australia instagram account showing playful seals at Jurien Bay in Western Australia):

 

 

 

 

 

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A post shared by Australia (@australia)

Top Instagram posts from Tourism Australia's Instagram in 2023

Being an official koala cuddler captured plenty of hearts.

 

 

 

 

 

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A post shared by Australia (@australia)

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Australia (@australia)

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Australia (@australia)

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Australia (@australia)

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Australia (@australia)

 

 

 

 

 

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A post shared by Australia (@australia)

Top three social posts from Western Australia

Daniel Ricciardo’s short film ‘Drive the Dream’ was a record breaker on @westernaustralia – a story about a bucket list road trip adventure for two besties along the Coral Coast Highway, featuring epic landscape, quad bikes, campfires, outdoor showers and a whale shark. 195k people threw it a thumbs up.

 

 

 

 

 

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A post shared by Western Australia (@westernaustralia)

The second most popular Instagram post was on the World Heritage-listed Ningaloo Reef. It’s no wonder this was such a favourite among Instagrammers – those turquoise waters and incredible Ningaloo sunsets certainly bring the wow factor.

 

 

 

 

 

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A post shared by Western Australia (@westernaustralia)

At number three is a beautiful experience with Jesters Flat, where a group on horseback came across some dolphins in the shallows on the Margaret River Region coast. Horses and dolphins – what every childhood dream was made of.

 

 

 

 

 

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A post shared by Western Australia (@westernaustralia)

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Top three Instagram posts from Tasmania 

In Tasmania, their three top Instagram posts all featured ... wombats.

This wombat scratching his butt on a post really captured hearts, with a whopping 683k likes ...

 

 

 

 

 

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A post shared by Tasmania (@tasmania)

These two snacking landed the account 238k likes:

 

 

 

 

 

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A post shared by Tasmania (@tasmania)

Robert Irwin discovering a wombat on Maria Island also scored 141k likes:

 

 

 

 

 

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A post shared by Tasmania (@tasmania)

Top three social posts from Queensland

This baby turtle captured hearts on Queensland's TikTok account:

@queensland

Imagine that feeling touching the ocean for the first time 🥹💙 🎥 @rosslongphoto This little bubba is following in flipper prints of a big mumma and making their way to the ocean for the first time from Wilson Island in the Southern Great Barrier Reef off the coast of Gladstone 💙 #ThisIsQueensland #seeaustralia #turtle #greatbarrierreef #gladstoneregion

♬ back to the ocean - beachbumblaine

Floating down Eli Creet on K'gari was also super appealing on Queensland's Instagram account:

 

 

 

 

 

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A post shared by #thisisqueensland (@queensland)

This special moment when divers got up close and personal with whales on the Fraser Coast was a huge hit on Queensland's Facebook account with 52k likes:

Top three Instagram posts from Victoria

A mesmerising video showing how the iconic raspberry drops are made at Sovereign Hill in Ballarat resonated with audiences on the @visitmelbourne Instagram account, with 272k likes.

 

 

 

 

 

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A post shared by Melbourne (@visitmelbourne)

There was also a lot of excitement when snow started falling at Mt Donna Buang, with 120k people liking this post:

 

 

 

 

 

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A post shared by Melbourne (@visitmelbourne)

There was also a lot of interest in this little insight into Melbourne street style, with 35k people liking the post.

 

 

 

 

 

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A post shared by Melbourne (@visitmelbourne)

Top three social posts from South Australia

Scenes of autumn in the Adelaide Hills had a huge 3.3 million reach on South Australia's Facebook page.

South Australia's jaw-dropping pink lakes also captured a lot of attention.

And the Little Blue Lake on the Limestone Coast came in at number three, with 1.4 million reach.

Originally published as Australia's most popular Instagram posts of 2023