Leaked advertising costs have revealed that USD$450,000 was spent on the MSG Sphere in one day

The stadium, set apart for its interior and exterior LED displays, was opened by U2 over the weekend. Now, the eye-watering price tag to advertise with it has been leaked.

The hefty advertising rates for the MSG Sphere have been leaked.

The Las Vegas stadium – which cost $3.6 billion (US$4 billion) to build – flaunts interior and exterior LED displays.

With about 1600 speakers, the venue will be used for sport, film and music events.

According to a Twitter post from @PitchDeckGuy, $704,000 (US$450,000) was spent on advertising costs over just one day for the Vegas Sphere.

The post reported that $1 million (US$650,000) was spent for the whole week.

A thread from another Twitter user added that there was an estimated 4.7 million daily impressions – 300,000 in person and the remaining 4.4 million on social for the Sphere.

Advertising rates for the $2.3 billion MSG Sphere have been leaked.

• $450,000 for the day
• $650,000 for the week

Those prices include working with MSG's 300+ designers on the creative & they estimate 4.7 million daily impressions (300k in person & 4.4M on social).

Crazy. pic.twitter.com/mNRyyS4OYK

— Joe Pompliano (@JoePompliano) October 2, 2023

The stadium, designed by architecture firm Populous, is connected to the Venetian resort by a pedestrian walkway.

The opening has been teased for a few months now with various exterior displays.

Onlookers were able to take in an NBA Summer League basketball back in July to promote the league.

The MSG Sphere lit up as a basketball to celebrate the 2023 NBA Summer League in Las Vegas in July. Picture: Patrick T. Fallon/AFP

Opening the venue over the weekend, Irish rockers U2 played their seventh studio album Achtung Baby for an estimated 18,000 fans.

The audience included big names such as Paul McCartney, Oprah Winfrey, Jeff Bezos and LeBron James.

U2 opened the MSG sphere over the weekend. Picture: Twitter, @SteveJ-Elstone

The venue used the LED interior displays to create backdrops for U2. Picture: Twitter, @SteveJ-Elstone

Concert goers were able to immerse themselves in the iconic rock band’s set as the LED screens lit up the stadium.

Displaying various lifelike sets, the audience travelled across oceans, deserts, and a ceiling filled with insects and animals.

@claudiogameleira

U2 - "With or Without You" - Sphere (Las Vegas) 2023 #flashback#anos80e90#80s#90s#dropsmusic

♬ With Or Without You - Remastered - U2

Many have expressed how impressive the set up is on social media, saying the visuals are “unreal”.

“Looks like a must see. So cool!” one person commented on Twitter.

“That sunset/sunrise view is savage, those kinds of shots always blew me away in an imax but this must be next level immersion,” a second added.

Along with the incredible LED’s, The Sun reported that the venue has haptic seats and machines that can create wind, temperature and scent effects to further enhance the experience.

Originally published as Leaked advertising costs have revealed that USD$450,000 was spent on the MSG Sphere in one day