Inside Disney’s disastrous year of box office flops amid Marvel slump
Lacklustre box office performances by The Marvels and the latest Ant-Man film have contributed to a major headache for the Hollywood studio.
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2023 marked Disney’s 100th anniversary of making movie magic.
It also marked a disastrous year at the box office.
Out of eight major theatrical releases from Disney this year, seven of them significantly underperformed with audiences not just in the US, but overseas as well.
A look back at the rough year for the House of Mouse:
Superhero slump
One of the most popular film franchises in the 21st century has been the Marvel Cinematic Universe. Ever since 2008’s Iron Man, Disney’s catalogue of superheroes and the stars that play them drove tens of millions of Americans into theatres. That wasn’t the case with two out of the three Marvel flicks released in 2023.
The first was in February with Ant-Man and the Wasp: Quantumania. Despite an all-star cast including Paul Rudd, Michael Douglas, Michelle Pfeiffer and Bill Murray, the $200 million-priced film earned only $215 million domestically and $476 million worldwide, far short of the $600 million it needed to break even on its theatrical run, according to Variety.
That’s less than the $519 million worldwide earnings from the first Ant-Man film in 2015 and the $623 million the second instalment earned in 2018 (not adjusted for inflation).
The other was November’s release of The Marvels.
Its 2019 predecessor Captain Marvel starring Brie Larson opened domestically north of US$153 million and went on to earn $427 million and a whopping $1.1 billion worldwide.
The Marvels, however, opened to just $46 million and may not even reach $100 million domestically (its total gross so far is less than $90 million domestically and roughly $200 million worldwide), making it the lowest-grossing Marvel film in the entire franchise and putting it in box office disaster territory, given its reported $274 million budget.
Disney’s only sweet spot in all of 2023 was the May release of Guardians of the Galaxy: Vol. 3, starring Chris Pratt, which earned a sizeable $359 million domestically and a strong $845 million worldwide, making it the fourth highest-grossing film of 2023 and definitely recouping its budget cost of $250 million.
Remakes and reboot rejection
Moviegoers showed signs of being tired of recycled material from Hollywood. Disney had a lot riding on its live-action remake of The Little Mermaid starring Halle Bailey released in May. It earned a respectable $297 million domestically but greatly fell below expectations internationally, earning just $267 million overseas. The film had a $250 million budget. Compare that to the 2019 live-action release of The Lion King, which grossed a whopping $1.6 billion worldwide, more than a billion of that came from overseas (that remake had a $260 million budget).
The next month, Disney released Indiana Jones and the Dial of Destiny starring 81-year-old Harrison Ford. It grossed just $174 million domestically and less than $400 million worldwide, making it impossible for the studio to recoup its budget of nearly $300 million (doesn’t include the marketing costs). Meanwhile, 2008’s Indiana Jones and the Kingdom of the Crystal Skull, which is widely considered the worst Indiana Jones film of the franchise, made over $300 million domestically and nearly $800 million worldwide with a $185 million budget.
Disney closed out the summer with its reboot of Haunted Mansion, making a dismal $68 million domestically and $117 million worldwide. The $150 million-budgeted remake starred Rosario Dawson, Owen Wilson, Danny DeVito, Tiffany Haddish, Jamie Lee Curtis and Jared Leto. Disney’s 2003 predecessor starring Eddie Murphy, which was also considered a major disappointment, still grossed $182 million worldwide with a $90 million budget.
Nothing like the animated classics
Disney, the studio that created animated classics like Snow White, Beauty and the Beast and Toy Story, struggled with its latest cartoon features. In June, Pixar’s $200 million-priced Elemental reached just $154 million domestically and was shy of reaching $500 million worldwide.
That pales in comparison to the 2015 release of Inside Out, which made $357 million domestically and nearly $860 million worldwide with a $175 million budget.
Disney disputed the idea that Elemental was a flop, putting out a statement on August 7, saying, “The film directed by Peter Sohn crossed the $400 million mark at the global box office last week. Of that total, it’s made $148 million domestically. That’s about five times its domestic opening weekend haul, which is a rare accomplishment in a theatrical world that sees most moviegoers buy a ticket the opening weekend.”
Finally came the November release of Wish, which Disney billed as a film “a century in the making” to commemorate the studio’s 100th anniversary.
Sadly for Disney, it was only wishful thinking as Wish has only grossed roughly $50 million domestically and just over $125 million worldwide, likely to face major losses from its reported $200 million budget. Compare that to Disney’s pre-thanksgiving release of Encanto in 2021, which made over $250 million worldwide amid the box office recovery from COVID.
Disney’s box office calendar headed into 2024 remains in flux due to the lengthy actors and writers strikes that paralysed Hollywood for much of this year. The studio currently has Pixar’s Inside Out 2 and Marvel’s Deadpool 3 slated for next year but its delay of the Snow White live-action remake (which was originally supposed to be released in March 2024, now slated for March 2025) following intense backlash is perhaps a bad omen for the House of Mouse.
This article originally appeared in Fox News and was reproduced with permission.
Originally published as Inside Disney’s disastrous year of box office flops amid Marvel slump
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