Inside Sean Buckley’s Ultra Tune TV ads with Mike Tyson, bikini babes in Las Vegas

MIKE Tyson, Gold Coast lads magazine models and a company infamous for controversial TV ads — what could possibly go wrong? SEE INSIDE THE COMMERCIAL SHOOT

GOLD Coasters behind Australia’s most controversial TV commercials have gone next level, with Mike Tyson and curvy lads magazine models in Las Vegas.

The ex-heavyweight world boxing champ — jailed for rape in the 1990s despite always maintaining his innocence — stars in a new instalment of car-servicing giant Ultra Tune’s ad series.

The ads, which always feature scantily clad Gold Coast bikini models, typically spark an avalanche of Advertising Standards Bureau (ABS) sexism complaints and criticism for portraying women as “bimbos”.

On set in Las Vegas for the latest instalment of the controversial Ultra Tune TV ads are (from left) Ultra Tune owner Sean Buckley, Gold Coast girls Jasmine Rainbow, Tyana Hansen and Parnia Porsche, Mike Tyson and Ultra Tune guy Rod Cedaro (who is also the Ultra Tune marketing manager in real life) Picture: Arthur St. George

The latest one was shot this week with Tyson and voluptuous 22-year-old Gold Coasters Parnia Porsche and Tyana Hansen — both say they don’t listen to critics and the ads are great for profile.

Surfers Paradise-based Ultra Tune owner Sean Buckley, who shelled out more than $500,000 on the Las Vegas shoot, is unapologetic if anybody gets offended.

“The ads are very successful, very controversial and cause a lot of problems but we continue to do it because ultimately it hits the market, which is males,” Mr Buckley said.

On the set of the latest controversial Ultra Tune TV commercial in Las Vegas, with Gold Coast girls Parnia Porsche, (partially obscured) Jasmine Rainbow and Tyana Hansen

“Males love the commercials. Guys in research say ‘I tell my wife I don’t like it but I really do’.

“They think they are funny and actually women think they are funny. The demographic most against them are women 45 to 60.

“They seem to be anti the body exposure and people think we’re using the girls as sex objects.”

Mr Buckley said despite Tyson’s chequered history, he was happy to have him involved for the new one scheduled to start screening during the Australian Open tennis come January.

Ultra Tune owner Sean Buckley, from the Gold Coast, with Mike Tyson in Las Vegas during filming for the latest Ultra Tune TV commercial.

Tyson, the youngest heavyweight champion in history and once dubbed the Baddest Man on the Planet, served three years jail in the 1990s after a conviction for raping beauty pageant contestant Desiree Washington.

While always maintaining he was innocent, Tyson has enjoyed a renaissance in public life since a hilarious 2009 cameo in blockbuster movie The Hangover and also Entourage.

Mr Buckley said if Tyson was “good enough for Hollywood, then it’s good enough for a small company like ours”.

Gold Coast girls on the set of the latest Ultra Tune TV commercial in Las Vegas, from left Jasmine Rainbow, Tyana Hansen and Parnia Porsche with Ultra Tune marketing manager Rod Cedaro who is also in the ads Picture: Arthur St George

A previous ad with Miss Porsche and ex-Ultra Tune star Laura Lydall posing provocatively in skin-tight rubber suits to advertise tyres sparked more than 400 advertising complaints.

In other ads they went through a car wash in a convertible with the top down, and drove off a cliff by accidentally going forward instead of reversing.

One of the first ads was discontinued after complaints to ABS argued it depicted women as “bimbos” — it involved Porsche and Lydall conking out on train tracks and screaming but not getting out as a train approaches.

On set in Las Vegas for the latest instalment of the controversial Ultra Tune TV ads are (from left) Gold Coast girls Jasmine Rainbow, Tyana Hansen and Parnia Porsche, Mike Tyson Picture: Arthur St. George

“This behaviour, in the board’s view, made the women appear unintelligent and presented them in a stereotypical helpless female situation.

“The depiction of the women’s reaction to their situation is a negative depiction of women and does amount to vilification of women.”

Ultra Tune ad stars Parnia Porsche (left, brunette) and Tyana Hansen pose up at The Spit on the Gold Coast earlier this month before departing for Las Vegas to shoot the latest commercial with Mike Tyson. The pair are based on the Gold Coast and say they don't care about complaints the ads typically generate.

Ultra Tune defended the ad at the time, with Mr Buckley telling the Gold Coast Bulletin this week: “The spirit of the series is fun, not politically correct, having a bit of a laugh.

“Australia used to be quite a humorous place — we’ve become quite uptight.

“If Ultra Tune was a public company with shareholders I probably couldn’t get away with it. But because I’m a sole owner and the only one I have to answer to is myself, I can.”

Mr Buckley has grown Ultra Tune from 50 franchises to 300 nationally since taking over 23 years ago and said Tyson’s involvement came about after his mate Jean Claude Van Damme starred in an ad earlier this year.