Job ad promises to ‘bring sexy back’ to aged care
A recruitment ad for a $145,000 aged care position has made an eyebrow-raising comment about the female-dominated industry.
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A tongue-in-cheek recruitment ad for a $145,000 aged care position has promised to bring “sexy back” to the female-dominated industry.
Mars Recruitment uploaded several ads to Seek on Tuesday for clinical nurse manager positions available at an unnamed aged care not-for-profit provider — with the headline “bringing sexy back to aged care”.
The positions, offered in NSW, Victoria, Queensland, Western Australia, South Australia, NT and Tasmania, come with a base salary of $130,000 to $145,000 plus super and salary packaging.
“Maybe aged care will never be labelled as ‘sexy’, but let me tell you what it always was, always is, and always will be — absolutely, undeniably, bloody beautiful!” wrote Anthony Nguyen, aged care recruitment manager at Mars Recruitment and host of the Leaders in Aged Care podcast.
“I don’t even know if I can say that in a Seek advert, but I’m fresh off the plane and buzzing with excitement after spending three transformative days at the National ACCPA Conference. I’m more determined than ever to showcase to anyone who will listen that aged care is the place to be.
“Beauty, after all, is in the eye of the beholder. Being in aged care is like finding your soulmate — you just know you’ve found your place in life.”
Mr Nguyen, known for his colourful job ads, was a speaker at last week’s Aged & Community Care Providers Association (ACCPA) event in Adelaide where he presented a session on using “storytelling” to attract and retain workers.
“Over the past year, his podcast has featured over 50 CEOs and senior leaders, highlighting the deep connections and rewarding experiences that define aged care,” the description stated.
“Anthony’s work has directly influenced workforce attraction and retention, proving the power of storytelling in an industry often overshadowed by other healthcare sectors.”
Mr Nguyen previously explained in a LinkedIn post that “nurses have the best sense of humour” and “employers need to use that to their advantage to draw them in”.
Originally published as Job ad promises to ‘bring sexy back’ to aged care
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