‘I don’t know’: Interior Designer reveals surprising Gen Z trend
A Millennial boss has revealed the Aussie Gen Z trend that she just didn’t see coming - and how it has helped her already thriving business.
Emma Blomfield has a six-figure business and she partly owes it to Gen Zers and their absolute love of outsourcing.
Ms Blomfield, 38, runs an interior design business and, in the last 24 months, she’s had an absolute influx of Gen Z clients.
“They don’t want to do it themselves and we choose everything,” she told news.com.au.
“We have even had clients ask us to choose the hand towels.”
The Millennial boss is grateful for the business but slightly puzzled by trend.
“I don’t know if it because they are too busy or just happy to admit they don’t have any idea,” she said.
“They just outsource it to someone who knows what they are doing.”
Interestingly, it isn’t just young homeowners who want an interior designer touch on their pads.
“We have a lot of renters, not just people that have bought houses,” she said.
“Renters are doing it so much.”
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The interior designer said that her clients used to be in the “Boomer age group” because those are typically the ones that can afford these kinds of services, but not anymore.
“This younger generation is coming through now, and a lot of them use their homes for content,” she said.
“Our services start from $10,000, but it depends on the size of the house and the scale (of the job) because some clients want us to even choose the cutlery.”
The Gen Z trend has been such a surprise that in her office they are often theorising why they suddenly have so many younger clients.
“We constantly have this conversation in the office because I still think, ‘there is no way I could have afforded that’,” she said.
“Some of them have inherited wealth, but a lot of them are entrepreneurs that use the service and a lot of bachelor clients.”
It also doesn’t hurt that interior design has taken off on TikTok, with the hashtags about decor amassing millions of views.
It has become increasingly normal for young people to, not just show off their outfits, but also to share how they’ve styled their apartments or, if they’re still living with their parents, their rooms.
Ms Blomfield believes single men are “motivated” to pay for an interior designer because of their dating lives.
“They’re dating and want to bring girls back to their apartments,” she said.
The 38-year-old also believes Gen Zers are just used to outsourcing things, such as Uber Eats, so why not interior design?
“People get overwhelmed. How often do you decorate a house? It isn’t a skillset most people have,” said.
She also argued that, because she can get things at trade prices, clients end up saving money by using an interior designer.
“We take the hassle out of it,” she said.
Ms Blomfield said that her interior design company can do everything for their clients.
From picking and choosing furniture and arranging tradies to do the work, to even washing their bed sheets.
“Clients can focus on running their businesses and don’t have to worry about if a sofa will fit into their houses,” she said.
Originally published as ‘I don’t know’: Interior Designer reveals surprising Gen Z trend
