Gold Coast entrepreneurs aim to give Facebook a run for its money

A GOLD Coast business is touting its new digital media platform as the next big thing to put a dent in Facebook’s dominance of social marketing.

Nicholas Reid and Davide De Vincentiis are the creators of Konvo which is a social media platform engineered on the Gold Coast. Photo: Steve Holland

A GOLD Coast business is touting its new digital media platform as the next big thing to put a dent in Facebook’s dominance of social marketing.

Konvo is the brainchild of Nude Creative owners Davide De Vincentiis and Nicholas Reid who have appointed Chris Adams as commercial director, a man with 20 years’ digital marketing experience, who has worked at Facebook and Amazon.

Mr Reid and Mr De Vincentiis have spent four years developing Konvo and believe it provides a new way for people to engage, particularly for shopping online.

Konvo works across desktops, mobiles and tablets and is in the beta testing phase with about 2000 users.

It uses TrueTrend, a technology that works in real time to index conversations, posts, hashtags, and images from numerous sources.

“Konvo puts people back in charge of their social feeds. The more relevant the topic or people are to you, the more engaged you will be,” Mr Reid said.

The platform has an eCommerce tool, enabling retailers to build a microsite within Konvo letting customers see which friends have bought what from them.

Konvo takes a commission from each sale.