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The influencers who rule Byron
STORY: ELIZA BARR
Before the 'Baes', Byron was already Australia's influencer heartland, with more Instagram heavyweights than you could poke a linen-clad stick at.
But who rules them all? These are the big names whose followers hang on their every move...
Chris Hemsworth
With 54m followers, we shouldn’t have to explain this one , right?
Video: @chrishemsworth
Once a Home And Away heartthrob, Chris Hemsworth and his huge biceps have helped put Byron on the map, with his celeb mates turning it into a A-list holiday spot.
Elsa Pataky
Married to Chris Hemsworth, the Spanish actor has 4.8m Insta fans.
Video: @elsapataky
Pataky is frequently seen running errands in Byron, often barefoot and recently, with a pet lizard on her shoulder. Celebrities, they're just like us.
The Spell sisters have had a meteoric rise after their Byron Bay market stall turned into Spell – a global bohemian fashion juggernaut with fans around the world.
A ticket to one of the brand’s seasonal collection launch soirees is one of the most highly sought-after invites in Byron.
image: @isabella_spell
She may have turned down Byron Baes, but Byron-born influencer Ruby Tuesday Matthews is  described by her agency as and one of “Australia’s true social media superstars”.
image: @rubytuesdaymatthews
Basically every self-respecting Byron Bay resident has a Jai Vasicek in their perfectly curated home. The local artist specialises in abstract images of generally feminine figures on canvas.
Image: @jaivasicek
Who else made the cut? There are more superstars, social media influencers and movers and shakers...
																																								

Original URL: https://www.dailytelegraph.com.au/web-stories/free/byron-shire-news/the-influencers-who-rule-byron